WeddingChannel.com Revolutionizes Wedding Planning by Offering Wireless Services and Capabilities; Access to Planning Content & Tools via Cell Phones and PDAs Offer Breakthrough Technology to Brides and Grooms On-the-Go

Business Wire, Nov 14, 2005

LOS ANGELES -- WeddingChannel.com, the leading online resource for all things wedding, today announced the launch of their new bridal high-tech services that will take wedding planning wireless. The new services and capabilities ushers in a new era of wedding planning ranging from wedding planning tips via text messages on cellular phones to wedding planning content and tools for use on engaged couples PDA's and smartphones.

The WeddingChannel.com Bridal Text tips program offers couples the latest beauty, fashion, and health tips related to wedding planning via mobile phones. The complimentary tips are sent weekly for 12 weeks and available through most providers.

"WeddingChannel.com continuously seeks to offer couples ground-breaking and innovative tools specifically designed to help couples achieve their dream wedding," said Adam Berger, CEO of WeddingChannel.com. "With 85% of brides working full time while planning their wedding, our new capabilities address the needs of today's on-the-go brides."

Through its partnership with Novii Lifestyles, a leading developer of software for handheld and desktop computers, WeddingChannel.com offers WeddingChannel On-the-Go software. The software, specially created for WeddingChannel.com, provides brides with easy access to planning advice, photo galleries, a budget planner, checklist, guest list, calendar of appointments and local vendors from their handheld device.

"WeddingChannel.com is the leader in wedding planning content," said Geoff Evans, president of Novii Lifestyles. "With the WeddingChannel On-the-Go software, brides and grooms will now have convenient access to WeddingChannel.com's wedding planning information when they are in route from work to home and when they are meeting with their wedding vendors."

WeddingChannel On-the-Go features include:

--Planning checklists that automatically create personalized lists of wedding tasks, as well as a timeline for completion;

--A budget calculator and tracker;

--Contacts and schedule trackers to manage guest lists and tracked gifts received;

--"My Scrapbook Capture" feature that comes preloaded with pictures from WeddingChannel.com's top vendors, and the capability to save selections;

--"My Profile" application that will count down to the wedding and provides a list of WeddingChannel.com's preferred vendors; and

--"A Wedding Guide" containing tips and suggestions from the experts at WeddingChannel.com.

WeddingChannel On-the-Go software is compatible with Palm OS 4 and 5 handhelds, with a color screen. Consumers can purchase the software alone or purchase it along with a compatible Palm PDA at www.weddingchannelonthego.com.

WeddingChannel.com has a long heritage of launching innovative technology that constantly adapts to the modern lifestyle of the consumer. The company's roster of forward-thinking high-tech services include:

--Personalized, free wedding Web sites for engaged couples;

--A patented registry system where brides and grooms can create registries or update existing registries 24 hours a day, seven days a week - making it fast and easy for guests to find a couple's registry;

--A partnership with Kodak EasyShare Gallery(TM) that enables couples to easily create, store, organize, and link online photo albums to share with friends and family; and

--The world's largest bridal fashion database with access to more than 30,000 images of bridal gowns and accessories - all of which can be scrapbooked online at WeddingChannel.com.

ABOUT WEDDINGCHANNEL.COM

WeddingChannel.com offers comprehensive wedding-planning content, interactive tools and one place to manage and purchase from gift registries. Over $110 million of gifts were purchased in 2004 via WeddingChannel.com's patented registry system that searches 1.2 million registries from retailers including, Macy's, Bloomingdale's, Tiffany & Co., Crate and Barrel, Neiman Marcus, Williams-Sonoma, Pottery Barn, The Home Depot, JCPenney and others. WeddingChannel operates a bridal trade show, WeddingChannel's Couture Show, and publishes WeddingChannel's WEDDINGBELLS magazine, a national publication with local editions.

To learn more about the WeddingChannel On-the-Go application or WeddingChannel.com, visit www.weddingchannelonthego.com and www.weddingchannel.com.

ABOUT NOVII LIFESTYLES

Headquartered in Minneapolis, Novii Lifestyles is engaged in the development of several products for handhelds and PCs. They deliver high-quality solutions to the growing number of handheld owners who use their devices to enhance their lifestyle.