Leading User-Generated Digital Entertainment Network Break.com Goes Wireless with Amp'd Mobile and Extends Program of Compensating Users Who Submit Short-Form Entertainment; Break.com, Formerly Big-Boys.com, Extends Its Content to Multiple Platforms

Business Wire, Nov 14, 2005

LOS ANGELES -- Leading cross-platform, user-generated digital entertainment network Break.com today announced the extension of its wildly popular network to the mobile platform. New youth oriented MVNO Amp'd Mobile will make Break.com's large portfolio of user-submitted video and images available to its subscribers exclusively through mid next year. The company also announced plans to extend its initiative to pay users for short-form content including videos and still images.

"Break.com has quickly earned a reputation for bringing the funniest and most outlandish user-generated video clips to millions of Internet users around the world," said Seth Cummings, senior vice president, wireless content and Internet services at Amp'd Mobile. "Break.com's short-form comedic programming is perfectly suited for viewing on broadband wireless handsets and the viral, home grown nature of its content will work very well with our core demographic."

"Using Amp'd Mobile's advanced multimedia phones, Break.com's users will not only be able to see our original videos through their phones, but will easily be able to create and submit great content from their handsets," said Keith Richman, CEO of Break.com. "We look forward to rewarding Amp'd customers for this content over the coming months as we have been rewarding our own content providers for close to a year now."

Over the last year, Break.com has become the place to profit from and be entertainment by user created content. Over 9,000,000 people visit the site monthly, viewing in excess of 95,000,000 video clips and 100,000,000 pictures. Break.com can leverage their experience in programming its website to provide mobile subscribers with the most compelling and comedic video available without compromising the rugged originality and edge that has long been the hallmark of Break.com's online content.

The company is also leveraging the mobile platform to allow anyone to capture and widely disseminate spontaneous "moments" with their video-enabled cell phones. Anyone with an Amp'd Mobile camera phone can immediately upload videos and pictures to personal URLs provided by Break at no cost as well as enjoy the wide audience made possible by the Break.com Web site, which enjoys nine million unique visitors per month and through Break's mobile channel with Amp'd Mobile.

About Break.com

Founded in 1998, Break.com is the Internet's leading cross-platform, user-generated digital entertainment network offering funny, original short-form content to millions of Internet users and mobile subscribers around the world. With more than nine million unique monthly visitors tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic. Break.com empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown or commercial-grade. Break.com is currently ranked as the 330th largest site in the world by Alexa.com, and shows greater than 100,000,000 video clips monthly. For more information, please visit http://www.break.com.

About Amp'd Mobile

Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a number of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.