Rodale Books Offers You a New Year and a New You!

Business Wire, Nov 16, 2005

NEW YORK -- It's a New Year and Rodale Books has what you need for a New You. As the leader in the diet and fitness industry Rodale Books is the authority on sculpting your new look. We've got books that will help you melt those pounds and tone that body.

Dieting is about to be revolutionized with the new FLAVOR POINT DIET. This research-proven new diet enables you to lose weight quickly, safely and for life - simply by combining the right flavors at the right time! That's right. There's no calorie counting or restrictions on food groups. This groundbreaking diet is proven to help you lose weight for good while improving blood sugar and lowering blood pressure simply by combining foods selected by flavor. It's a diet program that will change your life.

Weight loss never got easier. THE SOUTH BEACH DIET QUICK AND EASY COOKBOOK brings you 200 delicious recipes ready in 30 minutes or less. The South Beach Diet has changed the way America eats. Now it's easier than ever to stick to your diet with the QUICK AND EASY COOKBOOK. So far, America has purchased 14 million copies of the first three South Beach Diet books. Now Dr. Agatston answers the call for more recipes that are healthy, delicious and fast. We're a time strapped culture and with this cookbook you can have a fantastic meal on the table in less than a half an hour.

Tens of thousands of Americans have changed their bodies - and their lives - with the help of the best-selling ABS DIET which is now available in paperback for the first time ever. Now, to meet the demand for more information about exercise, best-selling author, David Zinczenko, editor-in-chief of Men's Health magazine present readers with dozens of workouts and hundreds of exercises that you can do any time and any place for fabulous body-altering results. THE ABS DIET GET FIT, STAY FIT PLAN has what it takes to rev up one's metabolism, burn fat, build muscle, and sculpt a fit, lean, healthy body.

Start the New Year with a New You. Turn to Rodale Books for the plans that enable you to change your life.

About Rodale Inc.

As a global content company in health and wellness, Rodale Inc. (www.rodale.com) reaches more than 30 million people in 57 countries each month through its category-leading media properties and integrated marketing solutions and is one of the largest direct-to-consumer businesses. For more than 60 years, the privately held company has inspired and enabled people to improve their lives through its reporting of groundbreaking, science-based health and wellness information. Rodale's magazines, including the worldwide brands Men's Health, Prevention, and Runner's World, as well as Women's Health, Backpacker, Best Life, Bicycling, Mountain Bike and Organic Gardening, regularly garner honors for editorial, design and circulation performance and, as a whole, consistently outperform industry averages in both ad-page and ad-revenue growth. The magazines are published in 47 different countries.

Rodale is also the largest independent book publisher in America, with an expanding stable of international titles. Recent New York Times Bestsellers include Martha Stewart's The Martha Rules; Bill Maher's New Rules: Polite Musings from a Timid Observer; Body for Life for Women by Pam Peeke, M.D., M.P.H.; the titles within The South Beach Diet and The Abs Diet franchises, as well as Pete Rose: My Prison Without Bars and Dr. Shapiro's Picture Perfect Weight Loss. Special interest publications, a broad range of successful interactive media products, like www.absdiet.com; and integrated marketing solutions, such as a partnership with Westin Hotels, are among the assets that round out the company's portfolio of innovative, mission-based brands and properties. Rodale's products span print and multiple media formats, including online and video, reaching consumers through direct and indirect platforms.