PENTAX Website Zeroes in on SLR Users

Business Wire, Nov 18, 2005

GOLDEN, Colo. -- Shopping for a digital SLR system? Now, you can shop right from your desktop at www.PentaxSLR.com, a microsite dedicated to the growing family of PENTAX digital SLR systems including small, lightweight bodies, superior optical lenses, powerful flashes and nifty accessories. The site also offers FAQs, Specs, Rebates, and other information about building a digital SLR system. Visitors may link from the site to their favorite on-line retail sources to finalize purchase decisions.

"Digital SLR buyers are looking for educational resources, and our microsite is important for anyone looking to build or add on to an existing PENTAX system," said Ned Bunnell, director of marketing, PENTAX Imaging Company.

Aptly named THE NEW CLASSIC, the microsite touches on the solid PENTAX legacy and devotion to SLR users. Since its first SLR introduction in 1952, PENTAX has remained devoted to delivering the most lightweight and compact SLR products including the PENTAX K1000, one of the most popular 35mm SLRs ever manufactured. PENTAX Imaging Company will acknowledge the 30th anniversary of the PENTAX K1000 in 2006. PENTAX shipped a fourth digital SLR body, the *ist DS2, in November 2005.

"Digital SLR sales are expected to grow by 60 percent in 2006," said Ed Lee, director, digital photography trends service, InfoTrends. "Many of those buyers are existing compact digital owners who are discovering the flexibility, creative freedom and more affordable pricing that SLR systems offer."

To kick off the microsite, PENTAX also announced GEAR UP FOR CASH BACK consumer rebates on nine PENTAX digital SLR lenses from now until March 31, 2005, as well as rebates on PENTAX waterproof digital cameras until February 28, 2006.

All qualifying product models and corresponding rebates are listed below. For complete rebate details, visit: www.pentaximaging.com/rebates.> ($100) smc P-DA 14mm F2.8 ED (IF) Lens

($100) smc P-D FA 100mm F2.8 Macro Lens

($100) smc P-DA 16-45mm F4.0, ED/AL

($100) smc P-FA 43mm F1.9 Limited Lens (black or silver)

($100) smc P-FA 31mm F1.8 Limited Lens (black or silver)

($100) smc P-FA 77mm F1.8 Limited Lens (black or silver)

($75) smc P-D FA 50mm F2.8 Macro Lens

($50) smc P-DA 40mm F2.8 Limited Lens

($50) smc P-DA 50-200mm F4-5.6 ED Lens

($30) OptioWPi digital camera

($30) OptioWP digital camera

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, lenses, scopes, eyepieces, binoculars, mobile printers, scanners and Internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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