News You Can Use: Mirror Image Ensures Availability of America's Finest News Source; — Satirical Publication The Onion Takes One Thing Seriously: Up-To-The-Minute Coverage With No Downtime —

Business Wire, Nov 2, 2005

TEWKSBURY, Mass. -- Mirror Image(R) Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced that satirical news source The Onion chose Mirror Image to handle a major, unexpected traffic spike last week. The spike resulted from The Onion's response to a "cease and desist" order issued by the White House regarding the publication's tongue-in-cheek use of the Presidential seal. Once The Onion engaged Mirror Image's content delivery services, the deployment took just a few hours to complete--providing a quick and effective response to the publication's urgent need.

The story documenting the incident and The Onion's response via a letter to the White House has been covered widely in the news by the likes of CNN, The New York Times and Yahoo, driving both old and new readers to The Onion's Web site. This unexpected demand prompted the publication to enlist Mirror Image's global patented Content Access Point(R) (CAP) network to ensure fast, reliable delivery of The Onion's content to readers around the world.

"People turn to The Onion when news happens, so big stories always lead to increased Web site traffic for us," said Allison Ray, director of Web infrastructure for The Onion. "But when the reporters became the reported, there was a flood of visitors, so we turned to Mirror Image for help. When widespread coverage gives us the opportunity to reach many new readers, we just can't afford to compromise reader experience, advertiser relationships, or site performance."

Mirror Image's capacity to quickly accommodate and continually scale to The Onion's needs, and its ability to be a flexible, reliable partner, ensured that the publication's deployment of Mirror Image's network was hassle-free. After all, The Onion has more pressing things to worry about than the integrity of its network--namely, impending legal action from Harriet Miers' office and the rigors of a daily Web publication schedule.

"We were happy to step up to the plate when The Onion called on us for content delivery support," said John Rozen, chief operating officer for Mirror Image. "We look forward to ensuring that readers worldwide enjoy quick, reliable delivery of the Weekly Radio Address and The Onion's other hard-hitting news coverage."

About The Onion

The Onion, Inc., is a diversified international media and entertainment company with operations in seventeen industry segments, including newspapers; online publishing; filmed entertainment; page-a-day calendars; books; radio news broadcasts; and mug selling. Its flagship newspaper, The Onion, is read by more than 2 million people each week, online and in print in select U.S. cities.

For more information about The Onion, please visit www.theonion.com.

About Mirror Image Internet

Mirror Image(R) Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company's track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 "Companies That Matter Most" in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call 1 866 374 4113.