Enamics Launches BTM Exchange — The Expert Knowledge Network for Business Technology Management

Business Wire,  Nov 21, 2005  

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STAMFORD, Conn. -- The first of its kind, the BTM Exchange(SM) offers expert guidance from a pre-eminent group of leaders with multinational corporate and academic experience

Enamics, Inc. launched the BTM Exchange(SM) today -- the only expert knowledge network focused on Business Technology Management (BTM).

The Enamics BTM Exchange brings together a pre-eminent group of global practitioners and researchers to share knowledge and advice on managing business and technology together. The BTM Exchange is available to qualified organizations and their executive teams by subscription and is tailored to provide continuing, personalized mentoring, coaching, education, best practice management trends and surveys for BTM.

The initial distinguished expert team of 50 consists of thought leaders, senior hands-on operational executives experienced in complex management situations at multinational corporations, academics from leading business schools, former government officials, and domain experts from management consultancies and global technology companies.

These cross-cultural, multi-dimensional leaders developed their expertise as CEOs, general managers, COOs, CIOs and CTOs at such organizations as Coca Cola, General Motors, Shell Oil, Unilever, Philip Morris, The United Nations, Eli Lilly, Bayer, IBM, Amtrak, United States GSA, Viacom, and Xerox. They are the authors of influential publications and recipients of numerous industry awards. They will guide Enamics customers, leveraging Enamics products and IP combined with their own real life experience.

"The BTM Exchange completes the journey we began in 1999 toward a set of comprehensive solutions for Business Technology Management (BTM) with a holistic management framework, software, accelerators, research, knowledge, and a global expert network," said Faisal Hoque, Chairman and CEO of Enamics, Inc, and co-author of newly-released Winning The 3-Legged Race (Prentice Hall, November, 2005). "It is the third part in our trilogy of integrated solution offerings."

These integrated solutions include: BTM Leadership Tracks(SM) - Preparing to Run: Everything an organization needs to develop a plan for managing business and technology together; BTM Capability Tracks(SM) - Leading the Pack: Allows an organization to institutionalize BTM capabilities and measure its progress continually; and the BTM Exchange(SM) - Expert Knowledge Network: Provides knowledge, advice and action by bringing together a select group of hands-on operational executives and researchers. Customers procure these packaged solutions with service contracts.

"All companies have a need to align and even converge their business and technology management, and what we are able to offer them is a one-stop solution," Mr. Hoque said. "We have executed our vision of bringing together in one offering the kind of solutions that were previously available individually from generalized management consultants, research/analysts firms and software vendors, whose expertise in the area of Business Technology Management is questionable to begin with."

"Bringing business and technology together requires a structured approach and a science like BTM," Phyllis Michaelides, retired CTO of Textron, Inc., and a member of the BTM Exchange, said. "I am excited to be working with the Enamics BTM Exchange to help future leaders with what I've learned in many challenging management situations."

Ms. Michaelides has been named one of InfoWorld's 25 Most Influential CTOs and was one of 10 recipients of the CommunicationsWeek Visionary Award. She has also received the Textron Chairman's Innovation Award and the Einstein Award for Innovation and Transformation.

"The Enamics BTM Exchange is a unique endeavor, with global reach and expertise," Carl Wilson, EVP and CIO, Marriott International, and Enamics board member, said. "I don't know of any other organization better equipped to help all of us in managing business technology together. It's a complex problem and one that can only be solved with the combined power of a management framework, software, research, knowledge, and real world experience."

"This expert knowledge network is our final step in bringing order to the unpredictability and uncertainty surrounding the management of business technology today," said Mark Minevich, Chief Strategy Officer at Enamics. "As we move deeper into the knowledge economy, this program allows industry veterans to pass on valuable lessons to the next generation of leaders."

About Enamics:

Enamics, Inc., (www.enamics.com) offers a one-stop solution for Business Technology Management (BTM) with a holistic management framework, software, accelerators, research, knowledge, and a global expert network. The Enamics BTM Framework(TM), Enamics BTM Platform(TM), BTM Step-by-Step(TM), BTM Maturity Model(TM), and BTM Knowledge(TM) are collectively delivered as a set of integrated solutions and are used by such customers as JPMorgan, Marriott, PACCAR, PepsiCo, Sabre, BNP Paribas, and the French Social Security Agency. These integrated solutions include: BTM Leadership Tracks(SM) - Preparing to Run: Everything an organization needs to develop a plan for managing business and technology together; BTM Capability Tracks(SM) - Leading the Pack: Allows an organization to institutionalize BTM capabilities and measure its progress continually; and the BTM Exchange(SM) - Expert Knowledge Network: Provides knowledge, advice and action by bringing together a select group of hands on-operational executives and researchers.