New Age Electronics Reinforces Merchandising and Sales Capabilities with Key Hire Church to Further Drive Company Growth with Fresh Merchandising Approach

Business Wire, Nov 21, 2005

LOS ANGELES -- New Age Electronics, Inc. (New Age), a leader in sales, logistics, remanufacturing and supply chain solutions for the consumer technology industry, today announced the appointment of Norman Church as merchandising manager. Church will be instrumental in moving the company away from a traditional purchasing environment to a merchandising model to better serve the needs of retail and manufacturing partners.

"One of New Age's core competencies is in hiring the best of the best," said Adam Carroll, president of New Age. "The consumer electronics sector is extremely competitive and constantly evolving, and we pride ourselves on creating nimble, efficient and knowledgeable teams. Bringing Norman on board provides us with additional expertise and understanding for our merchandising and sales teams, enabling us to stay competitive and move our business to the next level."

Norman Church, Merchandising Manager -- Church joins New Age to restructure the merchandising program away from a traditional purchasing approach. With merchandising leveraging market research and trends to forecast, manage the supply-chain and process orders, New Age will ultimately help manufacturers and retailers bottom line. Previously, Church managed merchandising and sales strategies with companies such as eCOST.com, Agio Solutions Inc and PC Mall Inc. Church was responsible for developing and directing key strategic partnerships, designing sales incentive programs and successfully negotiating top-tier vendor agreements within the competitive consumer electronics industry. He comes to New Age with nearly 20 years of experience in the field working in a wide variety of positions, offering the company a well-rounded repertoire of knowledge and expertise.

About New Age Electronics, Inc.

New Age Electronics is a sales outsourcing powerhouse that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age the provider of choice for manufacturers such as HP, Panasonic, Sharp, and retailers such as Costco.com, Staples and Office Depot. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, CA. For more information on New Age, call 310-549-0000, toll-free 800-234-0300 or visit the company's website at http://www.newageinc.com.