Kaon Interactive Partners with Autodesk to Improve Sales and Marketing Effectiveness; Autodesk DWF Provides the Perfect Platform to Share Digital Data and Extend CAD Content

Business Wire, Nov 28, 2005

MAYNARD, Mass. -- Kaon Interactive Inc, the leader in interactive web-enabled applications to improve marketing and sales effectiveness, today announces their induction into the Autodesk DWF Partner Program and their support of DWF within their vSpace Master software. Autodesk is the world's leading software and services company for the building, manufacturing, infrastructure, digital media, and wireless data services fields. The collaboration of these two organizations provides advancements in CAD file distribution to marketing and sales teams, making once isolated information available for repurposing.

Across all industries project timelines have become compressed driving the need to move digital design information across organizational and geographic boundaries with greater control, agility and effectiveness. Historically, CAD drawings were often paper-based and kept in separate design and engineering silos, leaving sales and marketing professionals to reinvent the wheel when it came time for developing product models, rather than repurposing existing CAD designs, adding time and communication challenges to the process.

The ability to now import DWF files directly into Kaon's vSpace Master dramatically enhances workflow and improves productivity for sales and marketing professional allowing them to leverage their existing CAD investments. The Kaon vSpace Master takes master CAD models off the desktops of designers and engineers and allows this information to be distributed online for sales and marketing use. Information in DWF files can now be more widely accessed and utilized for creative content development of 3D interactive product models. This file sharing eliminates duplication, increases model accuracy and allows for the generation of rich interactive documents for service, operation, and training manuals, as well as web-based brochures, catalogs, and more.

"Kaon Interactive delivers a strong interactive 3D product experience through their vSpace Master and Kaon Advisor platform," said Jonathan Knowles, director of worldwide market development with Autodesk. "Autodesk's DWF technology and Kaon's vSpace Master are both built to distribute CAD files and 3D models so the fidelity and intelligence of designs can be communicated properly. By utilizing DWF files, Kaon is ensuring that data-rich design information can be repurposed for both upstream technical organizational drawings and downstream supply chain, allowing companies to increase their speed of innovation, leverage their existing investments and processes, and accelerate time-to-market."

Interactive Experience

The Kaon Advisor platform is changing the landscape for marketers and salespeople by providing their customers a unique and compelling hands-on product experience directly within a web-based browser. While within Kaon Advisor users can manipulate the model of a product to any angle, zoom in or out, move the image, open compartments, and remove parts and components. This combination of visual and textual information is a proven learning method that increases retention and dramatically enhances the perceived value of products.

"We are excited to provide a practical and affordable solution for sales and marketing professionals that eliminates duplication, reduces costs and enables superior communication of product knowledge," said Gavin Finn, president and chief executive officer of Kaon Interactive. "By adding DWF technology to our portfolio, a wide range of companies, including engineering, architectural, construction and design companies, can now easily share complex product and design concepts and messages, while truly bringing an interactive 3D product experience to their sales and marketing teams."

Join us on December 15, 2005 for a free Kaon Interactive Webinar to learn how to turn your existing CAD files into meaningful and interactive 3D product models, register today.

vSpace Master is priced at $495 per seat, with a free two week trial period.

About Kaon Interactive

Kaon Interactive Inc. is the global leader in interactive web-enabled applications that improve marketing and sales effectiveness. Founded in 1996, it has provided more than 1,000 interactive applications to a wide variety of customers including Dell, Sony, Ricoh, Panasonic, Cisco Systems, Juniper Networks, Nortel Networks, Edwards Life Sciences, and many others. Kaon is a private company with corporate headquarters in Maynard, Mass. To learn more about Kaon link to www.kaon.com.

About DWF:

Built by Autodesk, DWF is the foundation for digital design workflows. It enables designers to share accurate, data-rich design information with project teams at any point in the project lifecycle - at a fraction of the size. By using DWF, organizations are able to efficiently and securely share 2D and 3D designs while minimizing errors, costs, and information loss through the process. More information is available at www.autodesk.com/dwf.> Kaon, vSpace and Kaon Advisor are registered trademarks of Kaon Interactive, Inc. Autodesk and DWF are registered trademarks of Autodesk, Inc. All other marks are the property of their respective owners.

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