Enter to Win $25,000 MasterCard® Gift Card at Arby's®; Quick Service Chain Introduces MasterCard Gift Card Sweepstakes; Highlights Menu Items

Business Wire, Nov 28, 2005

ATLANTA -- Customers using a MasterCard credit card to pay for any purchase at Arby's are automatically entered for a chance to win $25,000 in MasterCard gift cards. There is no limit on the number of entries per person. The promotion concludes on December 24, 2005.

"Arby's relationship with MasterCard is a perfect match for our brand. Arby's offers an innovative menu with the convenience of a drive-thru, and MasterCard offers the convenience of credit when customers don't want to use cash," said Debbie Pike, chief marketing officer for Arby's Restaurant Group, Inc.

During the same promotional period, Arby's will once again offer the very popular Market Fresh Corned Beef Reuben, Roast Turkey Reuben and Loaded Potato Bites(TM), a Sidekicker menu item introduced in October.

The Market Fresh Corned Beef Reuben sandwich features thinly sliced, classic-cured corned beef, Thousand Island dressing, old-world style sauerkraut, all natural, big-eye Swiss cheese and is served warm on thick-sliced toasted marble rye bread. For a twist on tradition, customers may also try the Roast Turkey Reuben, featuring the same Reuben flavors but made with Arby's signature roast turkey.

Loaded Potato Bites feature a blend of seasoned potatoes, aged Cheddar cheese, bacon and chives in a crispy coating, served with cool ranch sour cream sauce.

"We serve the food people crave," said Pike. "The $25,000 MasterCard gift card sweepstakes is an extra incentive for customers to eat at Arby's more often and it gives us a chance to reward customers for eating at our restaurants."

There is no purchase necessary to win, and the sweepstakes are void where prohibited; participation is available in-restaurant or via mail. For official rules and complete details, send a self-addressed, stamped envelope to: MasterCard Sweepstakes with Arby's Rules, P.O. Box 13106 Bridgeport, CT 06673-3106.

About Arby's Restaurant Group, Inc.

Arby's Restaurant Group, Inc. is an Atlanta-based company that is the franchisor of the Arby's restaurant system, which consists of nearly 3,500 restaurants worldwide, and is owner and operator of more than 1,000 restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh(R) deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby's offers guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons(R) brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). To learn more about Arby's unique tastes and franchising opportunities, please visit www.arbys.com.

About MasterCard International

MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard, through its principal operating subsidiary, MasterCard International Incorporated, manages a family of well-known, widely accepted payment card brands including MasterCard(R), Maestro(R) and Cirrus(R) and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless(R) advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to www.mastercardinternational.com.