PixelMEDIA Names Michael Boston Senior Information Architect; 20-Year Industry Veteran Brings Broad Range of Experience to the firm's User Interface Design and Information Architecture Practices

Business Wire, Nov 29, 2005

PORTSMOUTH, N.H. -- PixelMEDIA, Inc., a full service consultancy offering integrated strategy, design, and implementation services for Web, multimedia and IT initiatives, today announced it has named Michael Boston as Senior Information Architect. Bringing over 20 years of experience to the role, Boston will lead the PixelMEDIA user interface design and information architecture practices, ensuring they are providing the highest levels of quality to the firm's client base.

"Mike joins PixelMEDIA with an impressive background in information architecture and interface design, playing an instrumental role in the success of projects for several established companies," said Thomas Obrey, Chief Operating Officer of PixelMEDIA. "We expect Mike to make a significant impact on PixelMEDIA and our clients in the coming months."

Prior to joining PixelMEDIA, Boston was the chief information architect for Medxforms, Inc., where he spent a year performing extensive user research to design a web application that would reduce the burden of paperwork on healthcare workers. Prior to Medxforms, Boston was a Vice President of Information Architecture and Design at Fidelity Investments, where he brought user-centered design techniques to Fidelity's eight million user NetBenefits site, as well as other high-traffic Fidelity sites.

"I am proud to be joining PixelMEDIA, based on its award-winning work and commitment to client satisfaction," said Mr. Boston. "The company has been gaining significant momentum over the past several months and I look forward to contributing to the firm's continued success."

Geared toward improving a company's products, web-enabled systems, and custom applications, the PixelMEDIA user interface design services team draws on proven methodology and industry-specific expertise to ensure its customers' applications effectively meet users' needs and support desired actions. The group assists PixelMEDIA clients with projects involving:

--User interface assessment

--Usability testing

--Information architecture

--Content strategy

--Instructional and help text copywriting

--Visual design

--Custom icon design

--Screen development

Michael earned a Bachelor of Arts from Rhode Island College in Providence, RI, where he majored in English Literature. He is also a member of ACM SIGCHI and STC. His specialties include information and interaction design, usability testing, and user research.

About PixelMEDIA

PixelMEDIA is an award-winning provider of integrated Internet and IT services that help clients align initiatives with short- and long-term business objectives. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. Founded in 1994, PixelMEDIA's services include custom Web and application design and development, user interface design, Flash and multimedia design, search engine services, content management, hosting, and site management. PixelMEDIA's customers include industry leaders such as NIKE Bauer, ECCO Shoes, CVS/pharmacy, LogicaCMG, MatrixOne, Nokia, Harvey Industries, and Cbeyond Communications.