''Sunny Days'' on the Go; Sesame Workshop and m-Qube Introduce Cellular Ringtones and Wallpapers

Business Wire, Nov 30, 2005

NEW YORK -- If winter has you singing the blues, have we got a tune for you! Sesame Workshop, the nonprofit educational organization behind Sesame Street, along with m-Qube, have launched a web-based Mobile store (http://mobilestore.sesameworkshop.org) where fans can purchase ringtones and wallpapers featuring Elmo, Big Bird, Oscar and the rest of the Sesame Street characters to personalize their cellphones.

"C is for Cookie," "Rubber Duckie," "People in Your Neighborhood," "Sesame Street Theme Song," "Elmo's World Theme Song" and "Doin' the Pigeon" are just a few of the 30 classic songs fans can purchase to brighten up those "Sunny Days." The site also offers over 100 cellphone wallpapers featuring all of your favorite Sesame Street characters, classic moments from the show, your very own Letter or Number of the Day, and the local characters that appear in international co-productions of Sesame Street worldwide. New and seasonal content will be added regularly. Log onto http://mobilestore.sesameworkshop.org, where ringtones and wallpapers are available for $2.00 - $2.50. Proceeds that Sesame Workshop receives from the ringtones and wallpaper sales help fund educational programs for children around the world.

"Sesame Workshop is always looking for innovative technologies to reach Sesame Street fans of all ages," said Jeffrey Fleishman, Assistant Vice President of Business Development for Interactive Media, Sesame Workshop. "We think this is a great way for adults to connect with the children in their life and reconnect with their own childhood."

About Sesame Workshop:

Sesame Workshop is a nonprofit educational organization making a meaningful difference in children's lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat, Pinky Dinky Doo and ground breaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales, Sagwa and Pinky products right back into its educational projects for children around the world. Find the Workshop online at www.sesameworkshop.org.

About m-Qube:

m-Qube is headquartered in Boston, Massachusetts with offices in Redmond, Washington, Toronto, Ontario and development offices across other major US cities. m Qube enables world-class companies to build a mobile channel by providing the most comprehensive technology and services available. The company provides a single interface for connectivity, extensive content management expertise, application development, monitoring, billing and cross carrier transport to enable consumer facing companies of all types to offer their customers a wide variety of mobile products including music, images, messaging, games and other mobile applications. m-Qube has the ability to distribute interactive content to more than 200 million wireless subscribers. The company's strategic wireless partners include Verizon Wireless, Cingular Wireless, Sprint PCS, AT&T Wireless, T-Mobile USA, Nextel, US Cellular, Cincinnati Bell Wireless, Dobson Communications, MTS, Bell Mobility, Rogers Wireless, Telus Mobility, Microcell Solutions, SaskTel and Aliant Mobility. For more information, please visit us at http://www.m-Qube.com.