In a Competitive Market Cadbury Schweppes Lack of Presence and Brand Recognition Could Be a Weakness

Business Wire, Nov 30, 2005

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c28624 ) has announced the addition of Corporate Focus Foods: Cadbury Schweppes Q3 2005 to their offering.

The Cadbury Schweppes newsletter covers the global foods activities of Cadbury Schweppes during the third quarter of 2005.

- Ranking Cadbury Schweppes
- First half 2005
- Acquisitions & disposals.
- Communications & agency news.
- New product development.
- Distribution.
- Chocolate confectionery.
- Sugar confectionery.
- Functional confectionery.
- Chewing gum.
- Biscuits & cakes.
- Desserts & ice cream.

Summary

Cadbury Schweppes needs global presence. While Cadbury Schweppes is undoubtedly a strong company, its lack of a strong global brand or strong global corporate presence could be a disadvantage in a market-place which is not only highly competitive but also is marked with the growth of global retailers.

For more information visit http://www.researchandmarkets.com/reports/c28624