Amp'd Mobile Takes Leadership Role in Mobile Viral Videos with CollegeHumor.com Exclusive Wireless Partnership; Amp'd Members will Have Firsthand Access to Most Popular College Website's Content and Viral Videos

Business Wire, Nov 30, 2005

LOS ANGELES -- Amp'd Mobile, the first mobile entertainment company created to bring next-gen broadband wireless services to youth, today announced an exclusive content partnership with CollegeHumor.com -- the nation's most popular college website and a leading viral video site. Amp'd will create a CollegeHumor.com channel within its proprietary user interface showcasing CollegeHumor.com's popular videos, photographs and columns, which will be updated daily, plus screensavers, wallpapers and more.

With more than eight million unique visitors monthly, CollegeHumor.com is the nation's most popular college website. CollegeHumor.com provides a daily "must see" of jokes, videos, photos and columns about college life -- all through an interactive site where viewers provide the content. Amp'd will also create numerous contests and promotions on the CollegeHumor.com website where visitors can win Amp'd phones and service.

"CollegeHumor.com's hilarious content and viral videos were a must-have for Amp'd members," explains Amp'd Mobile senior vice president, content and Internet services, Seth Cummings. "As the official wireless sponsor of CollegeHumor.com, Amp'd members will have instant access to the latest viral videos and vast photo catalogs on the site and be able to submit their own videos and content instantly. We plan to develop unique interactive campaigns, and continue to extend the CollegeHumor.com experience into the broadband wireless space. Once again, Amp'd is offering something creative and fun that no other wireless provider will have, and this partnership helps ensure Amp'd will be the leader in the mobile viral video category."

"With Amp'd Mobile, our fans can get their CollegeHumor.com fix instantly on their mobile phones," said Zach Klein, vice-president of development for CollegeHumor.com. "We know the college crowd will really dig Amp'd when it launches. We're excited about reaching a new audience through Amp'd as well as providing our viewers with another way to access our site and provide us with content."

About Amp'd Mobile

Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a number of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. With Amp'd Mobile's proprietary user interface, subscribers will be able to access a wide range of music, sports, games, lifestyle and entertainment content through "Amp'd Live." The company has also announced deals with Universal Music Group, Snoop Dogg, THQ, Moderati, PRIMEDIA, among others. Additional content deals will be announced as the company nears its launch toward the end of this year. Launching in late 2005, more information can be found at www.ampdmobile.com.

About CollegeHumor.com

Launched in 1999 by two high school friends from Baltimore, CollegeHumor.com has grown into the nation's most popular college website, with more than eight million unique visitors monthly. CollegeHumor.com has an unparalleled collection of photos, videos, jokes and games provided by visitors.