Grant Marketing B2B Marketing Series Begins With Search Engine Optimization

Business Wire, Nov 4, 2005

NEWTON, Mass. -- Grant Marketing hosted the first in a series of free B2B marketing seminars at their Newton, MA office, 2020 Commonwealth Avenue. The seminar featured guest speaker Mr. Udi Sabach, founder of Pixelgroove Interactive, who presented, "Search Engine Optimization: Are Your Prospects Finding You on the Web?"

The seminar provided insight on search engine marketing strategies and how "Search engine optimization (SEO) can be used to increase sales leads from the internet. Search engine optimization is a strategy that positions a company's web site in a favorable ranking on search engines, preferably in the first 30 companies listed. Business to business Web users typically will look no further than the first page of a search engine when searching for information. Mr. Sabach presented an overview of SEO and discussed how company websites should be primed for maximum search engine optimization. Topics included the "Top 10 SEO Tips", "Top 10 Detrimental Factors for SEO", and "Examples of Good SEO".

The seminar was well attended. "I thought the seminar was very well presented. I was impressed that it was learning based, interesting and informative, without going for the hard sales pitch. The personalized analysis of my website was very useful," said Gail Healy, Marketing Program Manager of Cambridge Technology.

The SEO seminar is the first of as series of seminars hosted by Grant Marketing that will inform and update B2B professionals on a variety of marketing trends. The next seminar, scheduled for mid-January will discuss: "Press Releases and How They Promote Company and Product Brand Identity." The guest speaker will be Jennifer Saragosa from Business Wire.

Grant Marketing is a full service advertising and marketing communications company assisting companies in developing and executing comprehensive marketing strategies. Grant Marketing offers a multitude of services including market planning, web design, internet marketing, public relations, graphic design, collateral design, print advertising and trade show support.

For more information on Grant Marketing and future seminars visit: www.grantmarketing.net, call: 617-796-0186 or e-mail: info@grantmarketing.net.