PubSub and Cymfony Partner to Offer Comprehensive, Prospective Blog Search Data for Critical Marketing and Business Intelligence

Business Wire, Nov 7, 2005

NEW YORK and WATERTOWN, Mass. -- Instant Updates from Blogs and Other Forms of Social Media Delivered Directly to Orchestra, Cymfony's Market Intelligence Dashboard Platform

PubSub, the essential prospective search tool for tracking what people are saying about the topics they care about, today announced an agreement with Cymfony, a provider of award-winning automated media analysis and marketing intelligence solutions. PubSub will provide targeted content for Cymfony Orchestra dashboard clients using PubSub's prospective search technology. In addition to terms announced today, PubSub and Cymfony plan to develop industry and target segment analysis products.

Under the terms of the deal, Cymfony will license PubSub's prospective search subscription services for use in Cymfony Orchestra, the first comprehensive market intelligence dashboard application that automatically monitors and analyzes mainstream media (MSM) and consumer-generated media (CGM) under one converged Web-based service platform.

Cymfony clients will receive unlimited access to blogs and other non-traditional information sources via PubSub's prospective search engine through Cymfony's application interface. PubSub's prospective search technology instantly notifies users as soon as the search terms they have subscribed to are mentioned. PubSub constantly monitors blogs and syndicated web sites for matches to users' subscriptions and delivers matching results in real-time.

Orchestra automatically monitors, benchmarks and analyzes MSM and CGM in the form of blogs, online forums, usenet groups, and other types of social media. By integrating PubSub's prospective search subscriptions into their platform, Cymfony customers will receive additional access to blog and non-traditional content to help them gain market intelligence to make critical business decisions. The easy-to-use dashboard will capture and analyze PubSub's content to provide in-depth and dynamic insight into consumer preferences, employee's concerns, competitor's strengths and weaknesses and emerging threats and opportunities to a company's reputation, brands, products and employees.

"PubSub's service is a natural complement to Cymfony's market intelligence and media analysis solutions," said Andrew Bernstein, CEO of Cymfony. "PubSub's technology will provide highly specific and timely information from blogs and other forms of consumer-generated media that will allow organizations to seize opportunities, create a competitive advantage or mitigate potential damaging situations before they become crises."

"This joint effort with Cymfony will not only increase awareness of PubSub's prospective search technology, but will take PubSub's mission in reaching PR and marketing professionals to the next level," said Salim Ismail, Chairman and co-founder of PubSub Concepts, Inc.

About the PubSub.com Service:

PubSub.com provides a free prospective search service that continuously monitors more than 18 million blogs and syndicated Web sites, over 50,000 newsgroups, all SEC Edgar Filings, press releases from major wire services, earthquake data from the US Geological Survey, and FAA airport delay information to instantly alert users whenever material events occur. PubSub's prospective search provides a real-time notification service made possible by PubSub's proprietary "matching engine" which, each day, performs hundreds of billions of matches between subscriber requests and newly-published items.

About PubSub Concepts, Inc.

PubSub Concepts, Inc. is a New York-based company founded in 2002. The company develops Internet-scale Publish/Subscribe systems and plans a series of product releases designed to make prospective searching a vital element of the Internet experience. Visit http://www.pubsub.com for more information.

About Cymfony

Cymfony is an award-winning automated media measurement, market research and business intelligence company providing software and services to leading corporations throughout the world. Cymfony's Orchestra dashboard solutions are used to measure, analyze and manage global brands and understand consumer perception. Cymfony's business intelligence solutions are powered by InfoXtract TM technology, a leading advanced information extraction and analysis engine used by United States government and intelligence agencies. For more information or to schedule a demonstration of Orchestra, contact Cymfony at (617) 673-6000 or visit the web at http://www.cymfony.com.