The Scene It?® Harry Potter™ DVD Game Fuels Fan Excitement in Preparation for the Fourth Harry Potter™ Film

Business Wire, Nov 7, 2005

EL SEGUNDO, Calif. -- New DVD Game Features Trivia, Images and Clips from the First Three "Harry Potter"(TM) Movies and Includes Select Content from the Highly Anticipated "Harry Potter and the Goblet of Fire"

As "Harry Potter"(TM) fans prepare to rush theaters across the country to catch the fourth film adaptation of J.K. Rowling's popular "Harry Potter" novel series, "Harry Potter and the Goblet of Fire," on Nov. 18, they can test their "Harry Potter" knowledge in advance with the most magical Scene It?(R) DVD game yet -- Scene It?(R) Harry Potter DVD Game. From Mattel, Inc. (NYSE:MAT); Warner Bros. Consumer Products; and Screenlife, LLC, creator of Scene It?(R) The DVD Game(TM), this latest edition bolsters the award-winning lineup of Scene It?(R) DVD games.

Scene It?(R) Harry Potter(TM) enchants fans ages 8 to adult with board game play that includes DVD entertainment featuring hundreds of images and movie clips, and over a thousand questions from "Harry Potter and the Sorcerer's Stone" (2001), "Harry Potter and the Chamber of Secrets" (2002), "Harry Potter and the Prisoner of Azkaban" (2004) and Warner Bros. Pictures' latest feature film in the "Harry Potter" franchise, "Harry Potter and the Goblet of Fire" (2005).

"Scene It? The DVD Game continues to amuse and delight fans of pop culture," said Karen McTier, executive vice president, domestic licensing, global toys, publishing and themed entertainment for Warner Bros. Consumer Products. "Partnering with Mattel and Screenlife on this extremely entertaining game provides us with an exciting platform to bring the magic of `Harry Potter' to life by marrying the fun of classic board games with the cleverness of interactive technology."

"Scene It? Harry Potter continues Mattel's long-standing relationship with Warner Bros. Consumer Products and the `Harry Potter' franchise," said Phil Jackson, vice president, marketing, games and electronics, Mattel Brands. "We are thrilled to continue to expand the Scene It? portfolio with such a beloved property, and believe this will be a true holiday `must-have.'"

"The `Harry Potter' franchise is one of the hottest entertainment brands in history," said Dave Long, co-founder and CEO of Screenlife. "The charm of `Harry Potter' coupled with the popularity of Scene It? games is the ultimate entertainment pairing that offers movie fans, families and kids exciting play after play."

The game includes everyone's favorite characters -- from Harry Potter, Ron Weasley and Hermione Granger, to Hagrid and Professors Dumbledore, McGonagall and Snape, as well as magical creatures like Dobby, Norbert and Buckbeak -- with hundreds of "Harry Potter" film visuals, stars, images and challenges. Cards with questions in three unique categories (Hogwarts, Wizarding World and Muggles) and All Play puzzles, such as Colin's Camera, Hagrid's Hut and the Polyjuice Puzzle, craft a magical game experience for friends and families alike.

Players race around the game board answering a multitude of "Harry Potter" movie-based questions like, "What spell does Hermione use to fix Harry's glasses?" or "How many eyes does The Monster Book of Monsters have?" or "What charm repels a Boggart?" The high-speed game tests players' knowledge of the "Harry Potter" series through observation, memory, word play and puzzle solving. With Screenlife's Optreve(R) DVD Enhancement Technology, Scene It?(R) Harry Potter(TM) selects DVD puzzles at random to keep the game unpredictable and eliminate repeats. A Flextime(R) game board allows for short or extended game play, and the game comes with four collectible metal tokens, 160 question cards and 30 House Point cards.

Scene It?(R) Harry Potter(TM) is available nationwide at a manufacturer's suggested retail price of $39.99.

About Mattel

Mattel, Inc., (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Screenlife, LLC

Screenlife, LLC is the creator and world's leading manufacturer of DVD games. Screenlife products are powered by Optreve(R) DVD Enhancement Technology. Screenlife's Scene It? branded games are available in five languages, across 14 countries, and in more than 40,000 retail locations worldwide. A leader in entertainment licensing, Screenlife has secured thousands of partnerships with the major Hollywood studios, sports leagues and recording labels, as well as actors, athletes and musicians. For more information about Scene It?, visit www.sceneit.com or call 866-DVD-GAME.