SNOCAP Names Peter Maloney Chief Financial Officer; Technology Industry Veteran Further Strengthens Senior Management Team

Business Wire, Nov 7, 2005

SAN FRANCISCO -- SNOCAP, the first end-to-end provider of digital licensing and copyright management services for the digital music marketplace, today announced the appointment of Peter Maloney, currently CFO of Keynote Systems (Nasdaq:KEYN), to become SNOCAP's first chief financial officer. Reporting to SNOCAP chief executive officer Rusty Rueff, Maloney will oversee all of the company's financial operations, including financial planning, strategic development and office of the controller.

"Peter's broad financial management experience is exceptional, and we're pleased to welcome an executive of his caliber to our team," said Rusty Rueff, chief executive officer of SNOCAP. "His knowledge and achievements span the entire spectrum of financial leadership responsibilities in large multinational companies to smaller growth companies. His leadership will be instrumental in building and sustaining a successful business model and providing strong strategic financial management for our company."

"I'm thrilled to join the SNOCAP team and contribute to the company's pioneering work in the digital music marketplace," said Peter Maloney. "This is an incredibly exciting time for the company and I'm delighted to have the opportunity to work with the rest of the team to lead SNOCAP for long term growth. As an avid music fan myself, I consider SNOCAP the perfect solution to enable artists to create, reach or expand their audience."

Maloney currently serves as chief financial officer and vice president of finance for Keynote, the worldwide leader in services that improve online business performance and communications technologies. For four years, Maloney has directed the financial performance for the company, which just concluded its ninth consecutive quarter of profitability, and has a client list comprised of more than half of the Fortune 100 companies.

Prior to Keynote Systems, Maloney served in senior management positions at Adaptive Broadband Corporation, a fixed wireless broadband company, as senior vice president of finance and senior vice president of corporate development. He has also served in a variety of financial management positions including vice president of investor relations at Republic Industries, Inc., and at Dole Food Company and Arthur Andersen LLP. Maloney holds an MBA in corporate finance from the University of Southern California and a BBA in economics from Temple University.

Maloney will join SNOCAP in January 2006.

About SNOCAP

Founded in September 2002, SNOCAP, Inc., based in San Francisco, offers record labels, publishers, and artists an end-to-end solution for digital licensing and copyright management services. Through SNOCAP, operators of authorized peer-to-peer services and online retailers will have access to the largest possible catalog of authorized content that has historically been available only on unauthorized services. SNOCAP provides digital music technology and services to Universal Music Group, SONY BMG MUSIC ENTERTAINMENT, EMI, TVT Records, Artemis Records/Sheridan Square Entertainment, Beggars Group, Matador Records, One Little Indian Records, Ryko Group and an extensive roster of other leading independent labels. SNOCAP's easy-to-use service for registering digital content and managing online distribution will enable a more vibrant digital marketplace with better selection and a variety of compelling business models. SNOCAP's database will include current hits, new releases, live recordings, remixes, B-sides and out-of-print tracks culled from major labels, independent and unsigned artists. For more information, visit www.snocap.com.