GenuOne Adds Brand Protection Veteran Jack Holleran to Advisory Board; Former Philip Morris USA Senior Executive to Collaborate on Company's Professional Services Practice

Business Wire, Nov 8, 2005

BOSTON -- Jack Holleran, former Senior Vice President of Compliance and Brand Integrity at Philip Morris USA, has joined the advisory board at GenuOne, a provider of brand protection management solutions. With over 10 years of experience in anti-counterfeiting and compliance endeavors, Holleran will work closely with GenuOne to develop leading professional services offerings for brand protection best practices.

Holleran spearheaded Philip Morris' anti-counterfeiting efforts in the U.S. and led the Company's comprehensive approach to combat the issues of counterfeit and contraband cigarette trafficking and related illegal activities. Under his leadership, the Company made significant progress in reducing counterfeit and contraband incidence nationwide and in eliminating illegal Internet cigarette sales. He played a leading role in the Company's strategies of engagement with law enforcement agencies, supporting tougher anti-counterfeit legislation, and filing lawsuits against retailers, wholesalers and others at every step of the illegal supply chain.

"Jack's unique front line experience in the fight against counterfeiting gives him a perspective that's immensely valuable to us and our clients," said GenuOne CEO, Jeffrey Unger. "With his expertise, we plan to enhance our service offerings to help our customers develop best practices in the fight against counterfeiting and grey market diversion, both online and offline."

"GenuOne's approach to brand protection - with its ability to address both the online and offline worlds and secure the entire supply chain - is what makes it stand out from the competitive crowd's fragmented approach," Holleran said. "GenuOne is one of the only companies with a solution that's comprehensive enough to help brand owners get their arms around the vast issue of brand protection management. I'm looking forward to working with GenuOne and the other advisory board members to keep the Company at the forefront of the anti-counterfeiting market."

The GenuOne advisory board also includes: Frederick Mostert, chief intellectual property counsel of Richemont; Larry Kellam, former Director of RFID for P&G, Inc.; Ron Griffin, former CIO Home Depot; Pat Rizotto, former Johnson & Johnson executive; Cam Neely, Former NHL All Star and Hall of Fame Boston Bruin; Nils Victor Montan, vice president and senior intellectual property counsel at Warner Bros.; Dan Kracov, partner at Patton & Boggs LLP, Pharmaceutical and Health Care Practice; Bill Gouveia, director of pharmacy, New England Medical Center; and, Chris Colfer, CEO of Dunhill.

About GenuOne

GenuOne provides brand protection management solutions which secure the products and supply chains of the world's leading brands from counterfeiting, online piracy and gray market diversion. Its solution driven approach combines web based software, security tags and professional services into a global management system. GenuOne currently tracks hundreds of millions of unique products across four continents with a focus on major corporations in the footwear and apparel, luxury goods, pharmaceuticals and consumer electronics industries. GenuOne is the only company that protects a company's assets across the global supply chain and on the Internet.