Hormel Foods Selects Siebel Business Analytics and Siebel Consumer Goods to Improve Trade Promotion Management

Business Wire, Oct 10, 2005

SAN MATEO, Calif. -- Siebel Systems Inc. (NASDAQ:SEBL), a leading provider of customer-facing solutions, today announced that Hormel Foods Corp. has selected Siebel Business Analytics and Siebel Consumer Goods to improve its customer relations, productivity, efficiency, and effectiveness of marketing investments. The Siebel solutions will help the direct sales team supporting the Hormel Foods Consumer Products Sales group unlock valuable customer insight to help the company better serve its retail partners.

"We selected Siebel Systems because they provide a complete solution with the level of functionality and scalability we need," said Chris Boever, Director, Category Sales Management for Consumer Products Sales, Hormel Foods. "Siebel solutions will provide us an integrated platform to better manage our customer information in a flexible, user-friendly manner."

Hormel Foods is a multinational manufacturer and marketer of consumer-branded meat and food products, many of which are among the best known and trusted in the food industry. These include the SPAM(R) family of products, STAGG(R) chili, DINTY MOORE(R) stew products and JENNIE-O TURKEY STORE(R) products. The company enjoys a strong reputation among consumers, retail grocers, and foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience, and value.

The Siebel solutions will provide Hormel Foods with complete, up-to-the-minute customer information, enabling the company to better plan and execute value-added programs. Siebel Consumer Goods will enable the company to provide a single, integrated view of its customer base, improving the effectiveness and efficiency of its sales force by improving planning and reducing manual processes and redundant activities. Siebel Business Analytics will enable the Hormel Foods sales team to gather and analyze information, such as in-store traffic, product movement, and pricing, from internal and external data sources, to help its sales force make better decisions and adjust its promotional strategies.

By increasing visibility into its customer base and improving its sales promotion process, Hormel Foods expects to deliver a greater return on investment with retailers through more effective marketing campaigns. Eliminating manual processes and increasing the sharing of information will also improve its sales efficiency and productivity. Ultimately, however, Hormel Foods expects the greatest benefit to come through the information it delivers to its retailers. The deep insight provided by Siebel Business Analytics will enable Hormel Foods to provide immediate feedback on in-store product trends to help retailers determine the impact of trade promotion activities on consumers. Enabling retailers to become more effective at promoting and selling Hormel Foods brands will enhance the company's relationships with this important channel and, ultimately, increase its brand awareness among consumers.

"Siebel's business analytics capabilities were a critical factor in our selection process," added Boever. "Bringing together disparate sources of data into one system and providing us the ability to analyze the information in order to create actionable plans were critical requirements. Turning raw data into insightful information will allow us to better plan, execute, and manage our trade promotions and build more meaningful customer relationships."

Siebel Business Analytics enables organizations to empower every person with rich customer and business insight to drive superior business performance. Siebel Business Analytics includes a comprehensive suite of packaged analytic applications that span business functions and incorporate best practices from over 20 industries, and a next-generation BI platform that delivers enterprise-wide usability, scalability, and performance. Learn more at www.siebel.com/analytics.> Siebel Consumer Goods is a comprehensive industry-specific solution that enables manufacturers to manage relationships across the entire demand chain. Marketing, sales, and customer service are fully integrated, allowing companies to improve trade marketing, decrease customer service costs, collaborate with partners and customers, and build consumer loyalty and demand. Additional information is available at www.siebel.com/consumer-goods-crm.> About Siebel Systems

Siebel Systems is a leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3.4 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com.