Business Services Industry

CRM Magazine Hails SAS as Leader in Customer Intelligence for Third Year

Business Wire, Oct 11, 2005

CARY, N.C. -- SAS named winner in CRM Analytics and leader in marketing automation

For the third year in a row, CRM magazine has recognized SAS as the leader in CRM analytics presenting two awards to the company at a ceremony in San Francisco last week. SAS, the leader in business intelligence, was honored as the CRM Market Winner for analytics and a CRM Market Leader for marketing automation. The 2005 CRM Leader Awards honor the companies that stand above the rest in customer relationship management as a result of their significant influence, innovation, or accomplishments.

In the CRM Analytics category, SAS was recognized for once again "emerging victorious with the primary differentiator being its impressive 4.6 out of 5 for customer satisfaction." In the Marketing Automation category, SAS was honored for showing "its worth to companies with high-powered marketing needs."

"It's really no surprise that SAS came out on top in the CRM Analytics category again this year," said David Myron, editor-in-chief of CRM magazine. "CRM continues to be a primary focus for SAS and it has significant resources dedicated to this area, including R&D, product management and marketing, sales and implementation in comparison to the rest of the market. The flexibility of SAS' campaign management solution, coupled with the leadership of 2004 CRM Hall of Famer Dr. Goodnight, have brought in new customers and driven its revenue to company-record levels."

Last year, CRM Magazine inducted SAS CEO Jim Goodnight into its Hall of Fame for Goodnight's contribution in building the CRM industry.

SAS(R) Customer Intelligence (http://www.sas.com/solutions/crm/index.html) comprises a family of solutions that help organizations maintain and grow profitable customer relationships. These fully integrated and extendable solutions provide the knowledge to interact with the right customers at the right time, through the right channel. SAS Customer Intelligence solutions are built on the SAS Enterprise Intelligence Platform, which serves as the foundation for creating and delivering accurate, in-depth intelligence, and can be extended, customized and integrated with other SAS applications - and other vendor's applications - to deliver new solutions and meet unique business requirements.

The CRM Market Leader award recognizes the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction.

DataFlux, a subsidiary of SAS, was selected as a 2005 CRM Market Winner in data quality. DataFlux was chosen based on the company's suite of data quality tools that allow companies to analyze, improve and control the quality of their information assets.

Read the full story in the October 2005 issue of CRM magazine. The CRM Market Leaders article is also available online at: www.destinationcrm.com/articles/default.asp?ArticleID=5466&TopicID=9.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500(R) - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know(R).

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies.