BetweenMarkets Adds Home Depot Veteran Natalie Phillips to Drive Expansion of Retail Practice; Visionary B2B Executive on Board to Deliver Next Generation B2B Platform to Large Retailers and Their Vendors

Business Wire, Oct 12, 2005

AUSTIN, Texas -- BetweenMarkets today announced that retail B2B innovator and supply chain veteran Natalie Phillips has joined the executive team as General Manager of the company's expanding Retail practice.

Already the de facto standard for B2B information quality and partner performance management in the high technology industry, BetweenMarkets has recently captured significant customer wins at both major retailers and large soft line vendors.

Phillips brings over 20 years experience in retail-focused technology strategy to BetweenMarkets, including more than eight years at Home Depot, where she most recently directed the global B2B Services organization. In that capacity, Phillips successfully enabled cutting-edge electronic invoicing, logistics and distribution processes across one of the retail industry's largest and most diverse supply chains.

BetweenMarkets' Data Quality Firewall(TM) solution allows companies to fundamentally reduce the cost structure related to electronic B2B processes, while dramatically increasing information accuracy and process performance. In her new role, Phillips will drive BetweenMarkets' overarching retail market strategy, and is responsible for product direction, marketing activities and retail customer success.

"Until now, electronic B2B rollouts in retail have focused on enabling the exchange of data with hundreds or thousands of trading partners, without addressing the quality and accuracy of the information itself," explained Phillips. "In a retail world where the performance of supply chain and distribution processes increasingly determines point-of-sale success, BetweenMarkets is redefining what it means to have a best-in-class B2B initiative."

"Our customers in retail will gain tremendous value from working with an executive of Natalie's caliber," said Chris Porch, president and CEO of BetweenMarkets. "She has delivered leading-edge global B2B programs in her past, and now brings a powerful vision for leveraging existing B2B process investments to deliver competitive advantage."

About BetweenMarkets

BetweenMarkets unlocks the value of the world's largest B2B information chains by enabling radical improvements in business data accuracy. The company drives millions of dollars of benefits across Fortune 500 order-to-cash cycles by constructing a Data Quality Firewall(TM) to ensure the integrity of eBusiness data exchanged with trading partners. BetweenMarkets' managed service model enables large enterprises and their trading communities to quickly eliminate the critical data quality issues that undermine B2B process performance, without dependence on IT resources or infrastructure. The company is based in Austin, Texas and can be found online at www.BetweenMarkets.com.