Lloyd Switzer of Strategos to Present `The New Rules of Marketing: Playing to Win'

Business Wire, Oct 14, 2005

SAN ANTONIO -- Director of Chicago-Based Strategy Group to Address American Marketing Association Luncheon on October 26

The San Antonio Chapter of the American Marketing Association will host its monthly luncheon meeting on Wednesday, October 26 at the Old San Francisco Steakhouse, located at 10223 Sahara off San Pedro Avenue. Networking starts at 11:30 a.m., followed by the luncheon and program at noon.

During the luncheon, Lloyd Switzer, a Director of Chicago-based strategy consulting group Strategos, will discuss "The New Rules of Marketing: Playing to Win." He draws unique insights from the successful strategies and programs Strategos has developed and implemented for leading Fortune 100 clients such as Microsoft, Clorox, Campbell's, Whirlpool, Disney, Nokia and others. Mr. Switzer has been with Strategos for more than 10 years, following his tenure as a key member of the strategy practice within Deloitte Consulting. He has had roles on the front lines of the real world with large corporations, and as a member of the senior management team in two start-up companies, and is an expert in the telecommunications field. Mr. Switzer has worked across many industries to develop new and fresh perspectives from which innovative strategies and growth opportunities emerge, which he will share with luncheon attendees.

All AMA members and other marketing professionals in the San Antonio area are invited to attend. RSVPs are encouraged by noon on Monday, October 24 at www.sa-ama.org where payment can be made by PayPal. Reservations can also be accepted by e-mail to rsvp@sa-ama.org, or by phone at 210-231-5777. The cost of the luncheon is $25 for AMA members, $35 for non-members, and $20 for AMA student members. All reservations after the deadline and walk-ins are welcome, but will be charged $40. No shows will be billed. Seating is limited.

The American Marketing Association is one of the leading trade associations of marketing professionals worldwide, with more than 38,000 members in 75 nationwide chapters. The San Antonio chapter, founded in 1981, has over 170 members, and serves leading marketers, advertisers, business professionals, media representatives, and others involved in the local and national marketing community. More information is available at the local chapter website at www.sa-ama.org, or at the national AMA website www.marketingpower.com.

RECAP FOR EVENT CALENDARS:

Topic: The New Rules of Marketing: Playing to Win

Speakers: Lloyd Switzer, Director of Chicago-based Strategos, a
          prestigious strategy consulting group serving Fortune 100
          brand leaders

Event: American Marketing Association Monthly Luncheon Meeting

Date:  Wednesday, October 26, 2005

Time:  Networking 11:30 a.m., luncheon and panel discussion 12:00 noon

Location: Old San Francisco Steakhouse, 10223 Sahara St. at San Pedro
          Avenue

Cost:  $25 for members, $35 for non-members, $20 for AMA student
       members; $40 for walk-ins and late reservations. No shows will
       be billed. Seating is limited.

RSVP:  By noon Monday, October 24 online at www.sa-ama.org to pay by
       PayPal, by e-mail to rsvp@sa-ama.org, or by phone to
       210-231-5777.