Avenue A / Razorfish Search Wins a Host of New Paid Search and Search Engine Optimization Clients

Business Wire, Oct 17, 2005

SEATTLE -- Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ:AQNT), today announced that its Search Engine Marketing (SEM) agency, Avenue A | Razorfish Search (www.ar-search.com), will be managing search programs for four new clients -- AAA, PhotoWorks, Scientific American and The SCOOTER Store. E[acute accent]Avenue A | Razorfish Search will be managing paid search programs for AAA (www.aaa.com), PhotoWorks (www.photoworks.com), and Scientific American (www.sciam.com), and both paid search and Search Engine Optimization (SEO) for The SCOOTER Store (www.thescooterstore.com). In addition, The SCOOTER Store will be using Avenue A | Razorfish Search's advanced optimization service to ensure that both its paid search and SEO programs are converting at the highest level possible. E[acute accent]"Avenue A | Razorfish Search has done a great job in a very short period of time of lowering our acquisition costs and increasing our sales volume in paid search," said Jennifer Norene, director of electronic marketing for The SCOOTER Store. "Leveraging the vast amount of data that they have and their deep understanding of our business, they were able to create significant impact on paid search advertising efforts and are well on their way to integrating our paid and natural search programs. Housing paid search and SEO under the same roof has been one of the smartest strategic moves we have made since the launch of our Internet advertising efforts." E[acute accent]"In evaluating our search marketing strategy partner, we chose Avenue A | Razorfish Search due to its core competencies and approach of systematic testing to leverage learning and maximize the impact of our search," said Ron Morehead, managing director of Internet development for AAA. E[acute accent]Paid search and SEO, or natural search, are both key components to an advertiser's overall digital marketing efforts. Avenue A | Razorfish Search is a leading SEM agency with expertise in both critical areas. In addition, Avenue A | Razorfish Search is integrated with the largest interactive agency in the U.S., Avenue A | Razorfish, to provide clients a holistic approach to their digital marketing efforts.

E[acute accent]About Avenue A | Razorfish

E[acute accent]Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy.

E[acute accent]Note to Editors: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.