Princeton Softech Launches Enterprise Data Management Solution, Optim™; Single, scalable solution offers proven technology and data management capabilities to deliver maximum benefit across the enterprise

Business Wire, Oct 17, 2005

PRINCETON, N.J. -- Princeton Softech, the market leader in enterprise data management, today announced its enterprise offering, Optim(TM). Optim is a single solution that encompasses a broader vision of Princeton Softech's proven enterprise data management capabilities, aligned with client-specific business objectives. This scalable solution delivers measurable benefits across the enterprise by optimizing performance, controlling costs and mitigating risks.

"Clients, partners and industry analysts have told us that there is a significant market need for a single solution that meets the demands of effective data management across the enterprise. With the introduction of Optim, Princeton Softech empowers our clients to manage, store and retain their enterprise data in a holistic way," said Paul Winn, chairman, CEO & president of Princeton Softech. "Optim delivers ongoing control of the data that drives business results, ensuring that data is always available, reliable and protected."

Optim allows organizations to address the key issues faced in day-to-day operations and take command of the mission-critical data that drives their business. Based on Princeton Softech's proven heritage in enterprise data management technology, and backed by a suite of implementation and ongoing support and services, Optim gives clients the ability to manage continued data growth while reclaiming valuable capacity and simplifying complex infrastructures. Critical operations run smoothly and efficiently, unburdened by extended downtime related to maintenance or upgrades. Optim's effective capabilities for information governance protect companies and their clients by applying policies that align the management of information with the responsibility of protecting it.

"We realized a significant need for an effective data management strategy, and Princeton Softech's solution, Optim, will allow us to manage the data on our Oracle-PeopleSoft HCM application," said Robert Skaljin, IT manager of the Toronto-Dominion Bank Financial Group. "Implementing this solution will allow us to tackle key application management objectives, such as meeting client service level agreements by maintaining or improving current application performance and ensuring data critical for day-to-day business operations is intact while managing historical data through lower cost storage methods. Optim has the potential to realize measurable benefit to our HR business client. In evaluating the product and other options, TDBFG felt that Optim was the best data management solution for our Oracle-PeopleSoft HCM application."

"Having a single pane of glass in which to view and manage disparate data across the enterprise has always been nirvana. Any step closer to this end should be met with open arms," said Steve Duplessie, founder and senior analyst of The Enterprise Strategy Group, Inc. "Princeton Softech is moving in exactly the right direction with Optim."

Princeton Softech Optim is immediately available for Amdocs, Oracle, PeopleSoft, JD Edwards and Siebel applications and all custom applications.

About Princeton Softech

Princeton Softech (www.princetonsoftech.com) provides enterprise solutions which align application data management with business objectives. Our industry leading Optim(TM) solution enables organizations to optimize performance, mitigate risks and control costs. Partnered with the market leaders in business technology, we deliver capabilities that scale and support your enterprise - applications, databases and platforms. More than 2,200 companies worldwide - including nearly half of the Fortune 500 - rely on Princeton Softech's proven solutions to maximize the business value of their enterprise applications and databases.