Unica CEO Selected to Serve on The Direct Marketing Association's Board of Directors

Business Wire, Oct 17, 2005

WALTHAM, Mass. -- Unica Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced that Yuchun Lee, Unica's CEO, has been elected to serve on the Board of Directors of The Direct Marketing Association (The DMA). The election took place during the DMA05 Annual Conference & Exhibition, October 15-19, at the Georgia World Congress Center in Atlanta, GA. The DMA is the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 5,200 member companies from the United States and 44 foreign nations on six continents.

"The DMA helps shape the way that businesses apply data-driven marketing methods to marketing, sales and customer service activity, across all media including the internet, television and traditional direct marketing. I am very honored to be elected to serve on the board of such a committed and influential organization within our industry," said Yuchun Lee, Unica's CEO.

Under Lee's leadership, Unica has become the recognized leader in enterprise marketing management (EMM) software. EMM provides customer analytics, interaction and campaign management, lead and marketing resource management to meet the needs of marketers across industries. More than 300 customer-focused companies use Unica's Affinium software to reduce costs, boost productivity and grow revenue across their brand, interactive and direct marketing operations. Unica was recently selected as winner of CRM Magazine's Market Leader Award for marketing automation and was also named to Deloitte's prestigious Technology Fast 50 Program for New England for the sixth consecutive year.

About Yuchun Lee

Yuchun Lee, CEO of Unica, is responsible for the company's overall strategic direction, and day-to-day business operations. He co-founded Unica in 1992 to meet the technology needs and challenges specific to marketers. Under Lee's leadership and unwavering commitment to customers and their success, Unica's customer base has grown to over 300 worldwide, and its Affinium Suite software has garnered top marks from Gartner, Ovum and Forrester Research. Prior to establishing Unica, Lee held senior-level positions with Digital Equipment Corporation and M.I.T.'s Lincoln and Media Labs.

About Unica

Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and our Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Our customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland, Lands' End, Nordstrom, Reader's Digest, Scotiabank, Vodafone and Wanadoo. We have offices across the United States including our corporate headquarters in Waltham, Massachusetts, as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com.

About DMA

The Direct Marketing Association (www.the-dma.org) is the leading global trade association for businesses and nonprofit organizations that practice and support direct marketing. As more marketing increasingly becomes direct marketing and utilizes a growing number of media, The DMA facilitates the pioneering of new frontiers in the industry by providing cutting-edge research, education and networking, as well as advocacy and brand-building benefits. By promoting these advances and establishing industry standards, The DMA enables members to better reach consumers with more personal, relevant and desirable offers. In 2004, direct marketing generated more than $2.3 trillion in U.S. sales, including $143.3 billion in catalog sales and $52.5 billion in Web-driven sales. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate and chapter members from the US and 44 other nations, including 55 companies listed on the Fortune 100.

Copyright 2005 Unica Corporation. Unica and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This is a "safe harbor" statement under the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained in this press release are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for our software; failure to develop new software products or enhance existing products; failure to retain key staff ; the failure to maintain historical maintenance renewal rates; and the failure to properly protect our proprietary rights and intellectual property. These and other factors, including the factors set forth under the caption "Risk Factors" in Unica's prior filings with the Securities and Exchange Commission, could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.