Endeca Positioned in the Leaders Quadrant of 2005 Magic Quadrant for Information Access Technology; Leading Analyst Firm Renames Search Technology Report; Evaluation of Vendors Encompasses Technologies That Go Beyond Search

Business Wire, Oct 18, 2005

ORLANDO, Fla. -- Endeca, the leading provider of Guided Navigation(R), search and analysis solutions today announced from Gartner Symposium/ITxpo 2005 that it has been positioned by Gartner, Inc. in the leaders quadrant of the 2005 Information Access Technology Magic Quadrant report(1). According to Gartner, Inc., Leaders are vendors that are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market. Previously known as the Enterprise Search Magic Quadrant, Gartner renamed the report and the category to Information Access Technology this year.

In the report, Gartner cites the following reasons for renaming the report and the category: "Unfortunately, the term is not as recognizable or quickly conveyed as "search." Yet, the specific capabilities an information access technology vendor provides must include search to solve more than the most specific problems. (Gartner) now consider(s) all enterprise search vendors to be information access technology vendors; however, those who only offer search capabilities (frequently called "keyword search") are not fully equipped and no longer can be realistically considered candidates for leadership or visionary status."

The report goes on to state: "(Gartner) changed the name because the problems that information access technology solves extend beyond the keyword search solution. Increasingly, end users assume that the Google.com experience can be translated inside enterprises or in larger domains, including some enterprise content and some outside content. The reality is that finding information, and acting on it intelligently, demands increasingly sophisticated and innovative strategies. This has been the case for at least four years. As a result, the terminology change supports the reality."

"We are very pleased that Endeca is in the Leader quadrant of Gartner's 2005 Magic Quadrant report for Information Access Technology," said Steve Papa, founder and chairman of Endeca. "As Gartner outlines and states in the report, the new definition of this market reflects a reality in both technological innovation and market adoption over the past few years. The fact is that human searching behavior is more complex than simple search. The future of this market belongs to companies with the vision and technology to support all the ways people find information and analyze what they've found."

About Endeca

Endeca's award-winning Guided Navigation, Enterprise Search, and Analysis solutions help organizations integrate, discover, and navigate enterprise data to solve business problems associated with information overload. Endeca's customers include a wide range of enterprises, including retailers (Barnes & Noble, The Home Depot, Walmart.com); financial services (Bank of America, MFS Investment Management, Putnam Investments); manufacturing and distribution (IBM, Arrow Electronics, John Deere); media and publishing (World Book, The McClatchy Company and IHS) and government (the Defense Intelligence Agency, NASA, the National Cancer Institute). Endeca is a private company headquartered in Cambridge, MA. More information: www.endeca.com or info@endeca.com.

About the Magic Quadrant

The Magic Quadrant is copyrighted October 14, 2005 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Endeca, Endeca InFront, Endeca Navigation Engine, and Guided Navigation are registered trademarks, and Endeca ProFind and Endeca Latitude are trademarks of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.

(1) Magic Quadrant for Information Access Technology, 2005, by Whit Andrews and Rita E. Knox, published October 14, 2005 by Gartner, Inc.