Macromedia Announces 2005 MAX Award Winners; Awards Highlight Achievements in Delivering Great Digital Experiences

Advertising and Branding Experience: Royal Caribbean International -- Freedom of the Seas Microsite

Royal Caribbean's new ship, "Freedom of the Seas," is scheduled to hit the water in June 2006. In anticipation of the maiden voyage, Arnold Worldwide/IQ Interactive developed a website using Macromedia Studio with Flash(R) Professional that keeps visitors up-to-date on the ship's construction progress. Utilizing 3-D architectural renderings supplemented with full motion video and seamless composites into the scenes, developers created an immersive experience that literally puts viewers aboard the ship.

Business Experience: SAP -- SAP Analytics

The SAP Analytics site includes more than 100 analytic applications that development and solution management teams built with Macromedia Flex(TM) and SAP NetWeaver Visual Composer in less time than any other product in the SAP portfolio. SAP developed a visually appealing site that is easy to modify and use, while making business intelligence appropriate and consumable by the average business user.

Customer-Facing Experience: Converse -- Converse One

Converse uses Flash for an online sneaker configurator and a unique Converse One experience. With the design and interface of the site developed by ZAAZ and the incorporation of Nike's reusable middleware architecture created by R/GA, customers are able to design and purchase the perfect pair of Converse footwear, starting with the classic Chuck Taylor All Stars.

Education and Non-Profit Experiences: University of Texas, Center for Energy and Environmental Resources -- Trajectory Tool

The state-mandated Corpus Christi Air Monitoring and Surveillance Camera Installation and Operation Project gives citizens of Corpus Christi, Texas, the ability to track airborne particles and air pollutants over their city. Built by the University of Texas at Austin's Center for Energy and Environmental Resources with Flash, Macromedia Dreamweaver(R), and Macromedia ColdFusion(R), this trajectory tool provides near real-time data from a number of air monitoring stations, as well as the ability to zoom in on a certain section of the city.

eLearning Experience: BMW AG -- MINI World Challenge

In order to provide learning opportunities for MINI sales and service personnel, BMW AG released the innovative, Flash-based MINI World Challenge, developed by Interone Worldwide GmbH -- Hamburg. Over a six month period, more than 2000 participants from 20 countries had the opportunity to test their MINI knowledge with quizzes that balanced learning, competition, and knowledge testing in an engaging MINI atmosphere.

Government Experience: Airservices Australia -- Flying Around

Created by Airservices Australia with Flash, Dreamweaver, Macromedia Fireworks(R), and Macromedia FreeHand(R), Flying Around is an informational website and interactive visual guide to increase pilots' awareness in and around controlled airspaces. The site helps pilots operate safe and effective flights by providing interactive charts, aerial photos showing new geography of the landscape, specific information on each capital city, and controller tips about hazards in areas of controlled airspace.

Media, Entertainment, and Gaming Experiences: New Line Cinema -- Crash This Trailer

Developed by Tequila Sydney with Flash, New Line Cinema allows site visitors to "crash" the trailer for their new film, "Wedding Crashers." Visitors can upload a picture and become one of the five major characters in the trailer. Flash animates the user's face, making it seem as if they are Vince Vaughn or Owen Wilson.

Mobile Experience: Dolce & Gabbana -- D&G For Realovers

Dolce & Gabbana's D&G For Realovers game, designed by Interpreting.it S.r.l. with Flash, Fireworks, and FreeHand, reaches customers all over the world. Users can enjoy this rich, cross-platform game on their PDAs and Macromedia Flash Lite(TM) enabled mobile phones in addition to desktop computers.