Motorola and Parks Associates Join Motive at TELECOM '05 to Discuss Importance of Management in IPTV Service Rollout

Business Wire, Oct 19, 2005

AUSTIN, Texas -- Motive, Inc. (NASDAQ:MOTV), a leading provider of management software, today announced panel participants for the TELECOM '05 roundtable discussion, "Building Management Intelligence into Advanced IP Services."

The panel, hosted by Motive vice president of industry marketing, Sanjay Castelino, will cover the market opportunities presented by IPTV and how intelligent broadband management can help telcos reduce the costs associated with rolling out advanced IP services. Other discussion topics include differentiating IPTV from cable offerings and enabling technologies behind the delivery of IPTV services.

WHAT: Industry Panel
"Building Management Intelligence into Advanced IP Services"

PANELISTS:
Martin J. Stein, Senior Director of Marketing, Motorola Connected
Home Solutions Group
Kurt Scherf, Vice President, Principal Analyst, Parks Associates
Sanjay Castelino, Vice President of Industry Marketing, Motive, Inc.

WHERE: TELECOM '05
Venetian Convention Center
Las Vegas, NV
For more information, visit
http://telecom05.com/conference05

WHEN: Thursday, October 27, 2005
11:15 am - 12:30 pm

About Sanjay Castelino

Sanjay Castelino oversees all industry and technical marketing activities for Motive's communications and enterprise management solutions, which include products for broadband, home networking, IP voice and video services, and business applications. Before joining Motive, he held management consulting positions with A.T. Kearney and Andersen Consulting LLP, where he developed business and customer service strategies for global manufacturing, telecommunications and health care clients. Mr. Castelino earned a bachelor of science degree in computer science and electrical engineering from Purdue University and a master of business administration from Cornell University.

About Motive, Inc.

Motive, Inc. (NASDAQ:MOTV) has pioneered a unique approach to designing management services into Internet-era networks, systems and applications. Motive's software makes complex products and services self-managing, reducing overhead costs and optimizing customers' return on investment. Companies worldwide have relied on Motive's software to provide a range of problem remediation and configuration management tasks for more than 45 million endpoints. Founded in 1997, Motive is headquartered in Austin, Texas, and has offices in Europe and Asia. For more information, visit www.motive.com.

This press release contains forward-looking statements that involve risks and uncertainties relating to the market opportunities for IPTV and the expected benefits of our products. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties, including, among other things: our ability and our customers' ability to achieve broad adoption and acceptance of our products, the ability of our software to produce results for our customers' subscribers, and the compatibility of our software with hardware and software platforms that are used by our customers and their subscribers now or in the future. Additional information concerning these and other risk factors associated with our business can be found in our filings with the Securities and Exchange Commission, which are available at www.sec.gov. Statements included in this press release are based upon information known to us as of the date of this release, and we assume no obligation to update any information contained in this press release.

Motive and the Motive logo are trademarks or registered trademarks of Motive, Inc. All other products or services mentioned herein are trademarks of their respective holders.