ExactTarget Ranked Highest in Market Suitability by Independent Research Firm; ExactTarget Positioned Among Elite ESPs for Customer Satisfaction

Business Wire, Oct 19, 2005

INDIANAPOLIS -- ExactTarget, a developer of on-demand email software solutions with more than 3,800 customers, today announced that it was ranked highest in market suitability in the low volume newsletter and promotional categories in the JupiterResearch report, E-mail Marketing Buyer's Guide, 2005, which evaluated 30 email service providers (ESPs). This is the second consecutive year that ExactTarget has received such recognition from JupiterResearch.

JupiterResearch based their 2005 E-Mail Marketing Buyers Guide on six types of marketers: small-business, service-oriented, low-volume promotional, low-volume newsletter, high-volume promotional and high-volume newsletter. ExactTarget received top honors in the two categories in which the company was reviewed.

"ExactTarget is one of the fastest-growing ESPs--in part due to its sharp focus on the midmarket and its comparatively broader suitability across markets," according to the report, authored by analyst David Daniels. ExactTarget solutions are used by organizations of all sizes, including SMBs, multinational corporations and many of the world's most sophisticated database marketers.

In addition, ExactTarget ranked among elite ESPs that met or exceeded client reference scores around industry compliance, account service and deliverability.

"Our focus is on helping clients drive relevant, targeted email to their subscribers," said Scott Dorsey, president of ExactTarget. "This approach often results in fewer emails being sent but greater results being achieved. The days of batch-and-blast are over; the focus now is on quality and not quantity of emails. We are delighted that our clients have rewarded us with a high satisfaction score and that JupiterResearch continues to view us as a market leader."

About ExactTarget

ExactTarget delivers on-demand email software solutions for permission-based email marketing. The Home Depot, Scotts, Encyclopedia Britannica, and more than 3,800 organizations worldwide rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. JupiterResearch ranks ExactTarget highest in business suitability in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave(TM) report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, the company has more than 30 U.S. sales offices. To learn more, go to http://www.exacttarget.com.