Business Services Industry

Alltel offers DISH Network TV service in 15 states; Media room 'makeover' sweepstakes to help introduce bundled, one-bill convenience

Business Wire, Oct 19, 2005

LITTLE ROCK, Ark. -- Alltel (NYSE: AT) is now offering DISH Network satellite TV service to complement Alltel's voice and broadband offerings in 15 states. Residential customers can add the TV service as part of a discounted bundle on one bill from Alltel.

To build awareness for the new service, all customers will be eligible to participate in the "Alltel Media Room Madness Sweepstakes" with the winner receiving a prize package valued at $25,000.

"Our customers now have the convenience and added value of video service together with local and long-distance, custom calling features and broadband connections of up to 3Mbps," said John Koch, president of wireline services. "And, Alltel will put it all together on one bill so customers can take advantage of discounts depending on the type of package they order."

Bundled service packages and prices will vary by market.

Customers can order DISH Network service from Alltel and schedule installation by calling 1-866-alltel6.

Print, radio, billboards, direct-mail and bill inserts will promote the service. All advertising messages will focus on the DISH Network packages and will kick off the "Alltel Media Room Madness Sweepstakes."

The media room "makeover" sweepstakes winner's prize package can be used for purchasing items such as a plasma TV, in-home stereo system with surround sound, a DVD player and other electronics or design furnishings for a "total" room makeover. Second place prizes also will be awarded. No purchase is necessary and participants must reside in an Alltel local telephone service area.

For sweepstakes details, visit www.alltel.com/sweeps.> Alltel is a customer-focused communications company with more than 15 million customers in 36 states and nearly $10 billion in annual revenues.

Alltel, NYSE: AT

www.alltel.com

COPYRIGHT 2005 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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