Kewhyun Kelly-Yuoh Joins Reprise Media as Chief Financial Officer; Former Lycos Executive Brings More than Ten Years of Finance and Search Expertise to Management Team

Business Wire, Oct 20, 2005

NEW YORK -- Reprise Media, a full-service search engine marketing (SEM) firm, today announced the addition of Kewhyun Kelly-Yuoh as Chief Financial Officer. In this role, Kelly-Yuoh will oversee the organization's finance and corporate development initiatives while bringing his unique expertise to the management team. He will also be responsible for the budgeting, financial planning and analysis, contract negotiations and cash flow management for Reprise Media.

"Kew comes to us with more than a decade of experience in the high tech, financial and online industries. His proven leadership skills in those areas will be extremely beneficial to the growth of Reprise Media. We are proud to have him on board and see him as an incredibly valuable asset to the team," said Managing Partner Peter Hershberg.

Prior to joining Reprise Media, Kelly-Yuoh served as the CFO & COO of Lycos, Inc. where he was responsible for day-to-day financial and business operations. He also played a key role in negotiating the acquisition of Lycos by Daum Communications Corporation, directing subsequent company-wide restructurings and renegotiating strategic alliances with various Internet services companies including 24/7 Real Media and Yahoo!. Additionally, Kelly-Yuoh spent several years in equity analyst and trader positions for firms such as Credit Suisse First Boston, Jefferies & Company, and Rothschild. He also served as the Vice President of Finance at Net2Phone, Inc. and CFO & Controller at eXact Advertising.

"I am proud to become part of a company that is forging new ground in the SEM industry and has built a reputation for a proven search methodology and excellent customer service," said Kelly-Yuoh. "I look forward to playing an integral role in helping Reprise Media develop and execute key financial initiatives for operational excellence."

Kelly-Yuoh received his A.B. in Applied Mathematics from Harvard University.

About Reprise Media

Reprise Media is a technology-enabled SEM services firm helping companies significantly and profitably grow their businesses in the search marketplace. Through the Reprise Process - an innovative, proven combination of campaign strategy, methodology and management - Reprise Media consistently delivers the value of search to a large and growing client roster, which included companies such as CapitalOne, PeoplePC, Guess? and Advance Internet. SearchViews (www.searchviews.com), the Company's blog, provides a destination for marketers to find the latest news and commentary on Search Engine Marketing. In 2005, Reprise Media was ranked # 30 in Entrepreneur Magazine and PricewaterhouseCoopers' Hot 100, a list of the 100 fastest-growing new businesses in America.

Reprise Media is headquartered in New York City, with offices in San Francisco and Boston. For more information, Reprise Media can be contacted at 212.226.0697, or via the Web at www.reprisemedia.com.