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SUBWAY® Franchisees to Donate Percentage of Their Oct. 23 U.S. Sales to the American Red Cross; Effort Expected to Raise More Than $1 Million for Emergency Needs of Hurricane Survivors
Business Wire, Oct 20, 2005
MILFORD, Conn. -- The SUBWAY(R) restaurant chain, the world's largest submarine sandwich franchise, and its franchisees will donate the equivalent of 5 percent of October 23, 2005 sales from all of their 18,000-plus U.S. restaurants to the American Red Cross Disaster Relief Fund to aid emergency needs of Hurricane Katrina and Rita survivors. The effort is expected to raise more than $1 million.
"Hurricane Katrina is one of the most powerful natural disasters our country has ever seen, and the healing has only just begun," said Tom Seddon, President and CEO of the SUBWAY(R) Franchisee Advertising Fund Trust (SFAFT). "On behalf of our franchisees, SUBWAY(R) is pleased to assist the Red Cross with a chain-wide donation to disaster relief. Every purchase made in every Subway restaurant in America on October 23rd will result in a contribution to this critical relief effort."
SUBWAY(R) Restaurants will support its chain-wide initiative with television and radio announcements and with window signs in each of its U.S. restaurants. In addition, there will be exposure for the fundraiser during television coverage of the October 23rd SUBWAY(R) 500 NASCAR race in Martinsville, VA, along with a presence at the track consisting of public address announcements, billboard announcements, and an American Red Cross logo on the hood of the #16 Ford Taurus driven by Greg Biffle.
The American Red Cross estimates that the families needing assistance from Hurricane Katrina alone are 15 times the number from all four hurricanes last year. The total cost for Katrina relief is estimated at more than $2 billion, and the Red Cross is counting on the American people and corporations to help their neighbors in need.
About SUBWAY(R) Restaurants
The SUBWAY(R) restaurant chain is the world's largest submarine sandwich franchise, with more than 24,000 locations in 84 countries. In 2002, the SUBWAY(R) chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY(R) restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY(R) chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2005 - for the 13th time in 17 years! For more information about the SUBWAY(R) restaurant chain, visit www.subway.com. SUBWAY(R) is a registered trademark of Doctor's Associates Inc.
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