Meijer Introduces Newman's Own Organics Coffees Roasted by Green Mountain Coffee Roasters

Business Wire, Oct 24, 2005

WATERBURY, Vt. -- Green Mountain Coffee Roasters (NASDAQ: GMCR) today announced that Meijer, a chain of family owned grocery and general merchandise supercenters, has introduced a selection of Newman's Own(R) Organics Fair Trade Certified(TM) coffees roasted exclusively by Green Mountain Coffee Roasters. Meijer operates 170 stores in Indiana, Michigan, Ohio, Kentucky, and Illinois.

Meijer was founded in 1934, as a small grocery store in Greenville, Michigan. Meijer's philosophy was, "Just give customers the kind of merchandise, service, and prices you would like to see if you were a customer." This has been the basis of Meijer's success which continues today. In addition to the traditional family atmosphere found in all of its stores, Meijer has taken strong stands on contemporary issues including the importance of the environment, community support, and staff diversity.

Newman's Own Organic Fair Trade Certified coffees are a natural addition to Meijer supercenters. Organic certification ensures that the high quality coffees were grown in an environmentally friendly manner without exposure to synthetic agrochemicals. Fair Trade certification guarantees that the small-scale family farmers who grew these coffees received a fair price for their crop. All Newman's Own Organic coffees located in the grocery isle in 55 Meijer locations are both organic and Fair Trade certified.

"Getting the Green Mountain Coffee Roasters(R) and Newman's Own Organics brands into these well-known and well-loved Meijer stores in the Midwest creates a wonderful opportunity for all of us," said Jim Travis, Vice President of Sales for Green Mountain Coffee Roasters. "We hope consumers who are discovering these distinctive coffees for the first time will enjoy our roasts, learn more about Fair Trade and organic coffees and come back for more."

About Meijer:

Meijer is a Michigan based family owned and operated grocery and general merchandise supercenter retailer operating 170 stores throughout Illinois, Indiana, Kentucky, Michigan and Ohio. For further information, call (616) 791-5267. Additional information about Meijer can be found on the Internet at Meijer.com.

About Green Mountain Coffee Roasters:

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(TM), signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Newman's Own(R) Organics brands. While the majority of Green Mountain Coffee's revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past six years as one of Forbes Magazine's "200 Best Small Companies," for the past three years in the top ten on Business Ethics magazine's list of "100 Best Corporate Citizens," and for the past two years as one of the Society of Human Resource Management's "Best Medium Companies to Work for in America."