Sue Swenson Joins Amp'd Mobile as Chief Operating Officer, Board Member; Industry Veteran, Former T-Mobile COO, Joins New Mobile Entertainment Company

Business Wire, Oct 24, 2005

LOS ANGELES -- Amp'd Mobile announced today that industry veteran Sue Swenson has joined the company as chief operating officer (COO) and member of its Board of Directors. Swenson, former COO at T-Mobile USA, brings 15 years of C-level experience with a variety of wireless companies to the Amp'd management team. Working hand-in-hand with Peter Adderton, founder and CEO of Amp'd Mobile, she'll be responsible for all aspects of the company's operations.

Swenson currently sits on the Board of Directors of Wells Fargo & Company. Prior to Amp'd Mobile, she was a board member of T-Mobile USA, president/COO of Leap Wireless International and CEO of Cellular One, as well as president/COO of PacTel Cellular.

"Sue is widely regarded as one of the most effective managers in this industry, working with both large companies and start-ups," said Peter Adderton, CEO, Amp'd Mobile. "Adding her to the team helps ensure we'll be able to deliver on the promise of Amp'd Mobile and scale up quickly once we launch. Sue brings the right mix of operational acumen and forward-thinking vision to make the perfect addition to our management team. I look forward to partnering with her."

"I'm inspired by the unique approach Amp'd Mobile is taking with mobile entertainment and the youth market, and I see immense potential with this new company," said Sue Swenson, COO, Amp'd Mobile. "I'm excited about coming in at a time when I can help shape the business and fulfill the company's full potential as a new breed of mobile entertainment company."

About Amp'd Mobile

Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a number of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.