Interwoven, FileNet, Open Text and Stellent Lead the Enterprise Content Management Sector in Marketing Momentum; Quarterly Report Delivers the First Independent Ranking of Competitive Marketing Performance

Business Wire, Oct 25, 2005

WESTPORT, Conn. -- Interwoven, FileNet, Open Text and Stellent respectively earned the highest Marketing Momentum Index scores for the second quarter of 2005. The Marketing Momentum Index, the first independent ranking of competitive marketing performance, is published quarterly by Market Bearing LLC. For more information, visit www.marketbearing.com.

The Enterprise Content Management MMI Report ranks the marketing performance of the following companies: Convera, FileNet, Hummingbird, Interwoven, Mobius, Open Text, Stellent, Verity and Vignette. The average MMI score for the Enterprise Content Management sector was 544 out of a possible score of 1,000.

Enterprise Content Management Q2 2005
                Marketing Momentum Index Top Performers
                        (maximum score: 1,000)

                ----------------------- ---------------
                Company                   MMI
                ----------------------- ---------------
                Interwoven                736
                ----------------------- ---------------
                FileNet                   717
                ----------------------- ---------------
                Open Text                 708
                ----------------------- ---------------
                Stellent                  679
                ----------------------- ---------------

The Marketing Momentum Index is a composite score of marketing results as determined by commitment of time, money or resources by an outside stakeholder to a brand. The MMI is a ranking of competitive marketing performance in four areas: alliances, customers, technology research and press.

Proprietary algorithms are applied to each area and the composite MMI scores are relative to each sector. As a competitive quarterly measurement, MMI scores are only comparable within their sector and do not cross sectors. The Marketing Momentum Index focuses on pure play and mid-tier technology providers. Mega-vendors who are also dominant in the sector are not included in the reports as their brand equity has an umbrella effect over many sectors.

To order the full report, contact Dan Lannon at Market Bearing at 203 653-5600 or dan@marketbearing.com. A complete list of MMI Reports is available at www.marketbearing.com/products_services.html.> Market Bearing offers Marketing Momentum Index Reports covering the following firms in seven sectors:

Enterprise Content Management: Convera, FileNet, Hummingbird, Interwoven, Mobius, Open Text, Stellent, Verity and Vignette

Enterprise Firewall: Check Point Software, F5 Networks, McAfee, Radware, Secure Computing, SonicWall, Symantec and WatchGuard

Customer Relationship Management: Aspect Communications, Onyx, RightNow Technologies, Salesforce.com, Siebel and Witness Systems

Electronic Design Automation: Cadence, Magma Design Automation, Mentor Graphics and Synopsys

Business Intelligence: Actuate, Business Objects, Cognos, Hyperion Solutions, MicroStrategy and SPSS

Network Management: BMC Software, Computer Associates, Compuware, Keynote Systems, Mercury Interactive, NetIQ, Segue Software and Websense

Middleware: BEA Systems, Citrix Systems, Informatica, Novell, Pegasystems, Sybase, Tibco, Vitria and WebMethods

About Market Bearing

The Marketing Momentum Index is the only independent ranking of competitive marketing performance. The MMI is a quarterly measurement of outside commitment to a company's brand enabling management and financial analysts to make smarter investment decisions. Visit www.marketbearing.com to learn more about Marketing Bearing LLC and the Marketing Momentum Index.