Sony Entertainment Television Launches Second TV Channel on ASTRA in the UK; Indian Movies, Event and News Channel MAX Follows SET Asia

Business Wire, Oct 26, 2005

BETZDORF, Luxembourg & LONDON -- SES ASTRA, an SES GLOBAL company (EURONEXT:SESG)(LuxX:LU)(Pink Sheets:SGBAF), has been chosen by the UK's leading South Asian cable and satellite TV provider Sony Entertainment Television (SET) Asia to transmit its newly launched TV channel MAX. MAX is a Premium subscription channel, which offers a mix of Indian Bollywood movies and international events on the ASTRA 2A satellite in the orbital position 28.2(degree) East. Programme languages include Hindi, Urdu, and English. MAX is SET Asia's second TV channel after SET Asia, launched by SET in 1998 on ASTRA 2A.

Alexander Oudendijk, Senior Vice President and Chief Commercial Officer of SES ASTRA, said: "We are delighted to strengthen our relationship with SET Asia and to welcome its second channel to the ASTRA broadcast family. We are very pleased that SET Asia considers SES ASTRA their natural first choice when launching a new channel in Europe."

Rajan Singh, Executive Vice President of SET Asia, said: "Being on the right platform is crucial to our business and that's why SES ASTRA was the obvious and best choice when we decided to launch our second channel. After the success of SET Asia's flagship channel SET Asia, MAX will increase the network's appeal to its target audience in the UK."

About SES ASTRA www.ses-astra.com

The ASTRA Satellite System is the leading Direct-to-Home (DTH) satellite system in Europe, delivering services to some 103 million Direct-to-Home and cable households. The ASTRA satellite fleet currently comprises 13 satellites, transmitting in excess of 1400 analogue and digital television and radio channels as well as multimedia and Internet services. ASTRA's two prime orbital positions for DTH services are 19.2(degree) East and 28.2(degree) East. Professional services such as Direct-to cable (DTC), Satellite Newsgathering (SNG) and Occasional Use are offered from the orbital position of 23.5(degree) East.

SES ASTRA is an SES GLOBAL company (EURONEXT:SESG)(LuxX:LU)(Pink Sheets:SGBAF). SES GLOBAL wholly owns two market-leading satellite operators, SES ASTRA in Europe, and SES AMERICOM in the US. The Company also holds strategic participations in AsiaSat in Asia, Star One and Nahuelsat in Latin America, and NSAB in Europe. Additional info on SES GLOBAL at: www.ses-global.com.

About Sony Entertainment Television www.setasia.tv

Since its launch in the Indian sub-continent in 1995 Sony Entertainment Television has enjoyed rapid and considerable success leading to the establishment of an international feed known as Sony Entertainment Television Asia. Sony Entertainment Television and Sony Entertainment Television Asia are now available in over 100 countries around the world. The channels offer their viewers a distinctive blend of entertainment programmes twenty-four hours a day including news, sport, soap operas, dramas, sit-coms, concerts and South Asian movies. Sony Entertainment Television and Sony Entertainment Television Asia can be found on the World Wide Web at http://www.setasia.tv