Business Services Industry

Financial Profiles Launches Insurance Insight; Aids Advisors in Explaining Opportunities and Risks to Clients; User-Friendly, Risk Analysis Tool Illustrates Funding Alternatives for Flexible Premium Products

Business Wire, Oct 3, 2005

CARLSBAD, Calif. -- Financial Profiles Inc., the standard for financial planning and advice solutions, today announced the release of Insurance Insight, a user-friendly, graphic tool designed to help clients understand how to set insurance policy funding levels appropriate to their risk tolerances.

"Insurance Insight is both a financial service representative's and a consumer's best friend," said Ben Baldwin, Jr., CLU, ChFC, CFP, president and owner of Baldwin Financial Systems, Inc. "The program enables advisors to input and analyze insurance data in a matter of moments. Agents and compliance officers who see this tool in action immediately understand its value in explaining complicated scenarios quickly and effectively."

Insurance Insight helps advisors cut through the confusion when explaining insurance calculations to clients. This interactive product uses a powerful Monte Carlo engine to create hypothetical performance reports that take the mystery away from complex policy designs and funding decisions.

Using Insurance Insight, advisors can enter client-specific data, then produce objective and realistic reports that can easily be presented to clients, giving them the advantage to compete on the quality of their service, not just on the so-called "price" of policies. Clients will appreciate the advice they receive, and be more prepared to take make decisions prior to taking action. Advisors will enjoy greater customer loyalty and increased profitability when selling life insurance-related services.

"Financial Profiles develops applications like Insurance Insight to not only increase the sales and productivity of advisors, but also to address the needs of consumers," said Keith Washington, vice president of software services at Financial Profiles. "Many consumers don't understand that they need to make sure their flexible premium insurance product has the proper funding level to meet their long-term needs. Insurance Insights mitigates this issue by offering options for the timing and level of policy funding based upon each client's risk tolerance and personal situation. We believe that this new solution will change the way insurance is sold."

Insurance Insight is an invaluable tool for advisors who are interested in making the most realistic possible assessments of risk for their clients. The product is not intended to illustrate or project the performance of company-specific products, but instead uses a generic policy model built from careful actuarial analysis of dozens of flexible premium products to produce sophisticated performance projections.

Insurance Insight retails at $299 for a one-year license. For more information, please contact Financial Profiles at 800-237-6335 or visit www.profiles.com/products_solutions/advisor/insurance_insight.php.> About Financial Profiles, Inc.

Financial Profiles offers the financial services industry comprehensive financial advice software, consulting, training and support services. The company began in 1969 and today works with many nationally recognized financial services organizations. For more information about Financial Profiles' products and services, visit the company's Web site at www.profiles.com.