Publicis & Hal Riney Continues to Strengthen Integrated Capability with the Addition of Two Award-Winning Creatives; Ken Cook and Dominic Goldman to Further Heighten Creative Focus on Integration and Interactivity

Business Wire, Oct 3, 2005

SAN FRANCISCO -- Publicis & Hal Riney today announced the appointments of two award-winning, senior creatives. Former head of the Microsoft team and all integration efforts at MRM Partners of McCann Worldgroup, Ken Cook joins the agency as Senior Vice President, Worldwide Creative Director-Brand Integration. Dominic Goldman joins from Goodby, Silverstein and Partners as VP Creative Director Interactive. Both are new positions created to provide clients with a heightened level of focus on integration and interactivity, enhancing their ability to compete in today's evolving marketing environment. The hiring of Cook and Goldman closely follows the addition of brand integration specialists Jim Consolantis and Jamie King and further enhances the agency's integrated capabilities.

"Both Ken and Dominic are award-winning creatives who make a habit of staying two steps ahead of industry trends," said Jae Goodman, Co-Executive Creative Director. "Their addition to the team shows our commitment to putting integration and interactivity at the center of the creative process. We will continue to add talent that pushes our entire team to deliver a creative product that meets our clients' very aggressive business goals by reaching customers in new and powerful ways. Ken and Dom will help us create consistent, effective messaging across all media -- from traditional to the most cutting-edge."

Cook, an 18-year industry veteran, has been continually recognized for his accomplishments across various disciplines, including marketing and communications design, packaging and corporate identity. He will report to Senior Vice President, Worldwide Creative Director, James Consolantis, and will be responsible for various disciplines as well as outside agencies and suppliers to achieve seamless integration for all Publicis & Hal Riney clients. Cook's experience developing new brands and marketing ideas that are extendable through the line will be an invaluable addition to the team.

Goldman will report to Executive Creative Directors, Jae Goodman and Jon Soto, and will leverage more than 10 years of international experience to drive client marketing and branding strategies centered around interactivity. His belief that interactive should be equally deserving of big ideas as any other component will help revamp the creative process, and he will be responsible for driving that thinking throughout the organization, as well as connecting with other Publicis agencies.

"Advertising today isn't about taking existing ideas and tweaking them for new media; this is a fundamental shift in the creative process," said Jon Soto. "Ken and Dominic will be involved at every level of the process -- from strategy through execution -- to make sure we're always pushing ourselves and our clients to use new media in effective ways and to rethink core ideas when necessary."

Ken Cook

Prior to joining Riney, Cook was Executive Vice President and Executive Creative Director of MRM on the Microsoft business, where he was integral in building the team that grew and supported that account. He was responsible for the technology giant's customer relationship management and direct and interactive efforts as well as ensuring complete integration with other agencies. When Cook founded his own design, branding and design firm, Brandtank, he leveraged research and a strategic planning focus, more typical of an agency model, and combined it with new media and the latest technology to produce strategy-based, innovative and award-winning solutions for clients. Previously, Cook was Senior Vice President, Brand Design Group Head at McCann, where he spearheaded a brand redesign for the Oakland A's and created the first "Brand in Advertising" tools designed to guide the Microsoft work globally. He's also served as Vice President, Creative Director of Brand and Advertising at Bank of America, founded and managed his own design firm, and held various creative positions at Siegel & Gale and Bright & Associates of TBWA/Chiat/Day.

Cook's work has been honored by national and international design, advertising and communications competitions such as Communication Arts, the LA Art Directors Club, One Show, The New York Art Directors Club, Society of Publication Designers and the San Francisco Show. His work has also been featured in many books and industry publications such as The Annual of the Type Directors Club, American Corporate Identity, Graphic Design USA (annual of the AIGA), The AIGA Book Show Annual, Graphis and a number of print regional design annuals. Cook's work resides in the permanent collections of the Library of Congress in Washington, D.C., and the communications archives at Columbia University, New York City.

Dominic Goldman

Goldman joins Riney from Goodby, Silverstein and Partners where he was Group Creative Director for a broad spectrum of businesses, including Adobe, Hewlett-Packard, Subway, Milk and Specialized. Prior to his time at Goodby, Goldman held several positions at Ogilvy & Mather's Singapore office, culminating in Creative Director and head of the interactive group. Although he delivered exceptional work for Nokia, Volvo, Levis, The Economist, DHL, SPCA, Guinness and HOG, Goldman is best known for his part in elevating OgilvyOne to the number one creative position in the worldwide network.