Business Services Industry
Webhire TalentScope™ Brings the Power and Efficiency of Key Word Advertising to the Employment Market
Business Wire, Oct 3, 2005
LEXINGTON, Mass. -- Webhire, Inc., a leader in talent management solutions, today announced Webhire TalentScope(TM), a new service designed to let recruiters reach active and passive candidates through keyword advertising. With TalentScope, Webhire has simplified the process of buying keyword ad placements by offering a turnkey package customized to the jobs customers are trying to fill. TalentScope enables employers to reach a targeted audience, improve employment brand, and build a pipeline of quality candidates.
"We've made over 100,000 impressions of our brand to a targeted audience for a fraction of the cost it would take to reach that many people with traditional recruitment advertising," said John Higgins, Senior Manager, Talent Acquisition at G&K Services, a Webhire customer and early adopter of TalentScope. "We are excited about the possibilities of this program's ability to extend our advertising budget, leverage our employment brand and to help us build relationships with these potential candidates over time."
Webhire's Google Qualified AdWords Professionals work with Webhire clients to determine the most appropriate keywords and content topics, then strategically place context-sensitive ads with major search engines. Ads are linked to client-branded, custom microsites that encourage passive candidates to take action, whether it is getting information about the company, signing up for future employment alerts or searching and applying for specific opportunities.
"Webhire has taken a technology that recruiters understand very well - job posting - and enhanced it with services that leverage the power of the Web's largest search engines to attract both passive and active candidates," said Mark McAuliffe, research analyst, workforce acquisition at HR.Com. "Millions of searches are performed each day on Google. Webhire has once again taken a leadership role in the market through innovation by combining the ease of job posting technology with the power of those search engines to provide a simple and cost effective tool for online talent sourcing."
About Webhire
Webhire, Inc. is a leader in end-to-end talent management solutions, providing organizations with a range of products and services to align hiring processes directly with strategic business goals. Since 1982, Webhire has empowered recruiting and human resources professionals across all industries with the most comprehensive sourcing and selection capabilities, helping them attract the right candidates, develop relationships, build a pipeline, measure progress, and ultimately, impact the bottom line.
For more information, visit: www.webhire.com
Or call: 1-877-WEBHIRE (1-877-932-4473)
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