Business 2.0 November 2005 Issue Highlights

SAN FRANCISCO -- COVER STORY: "The Next Real Estate Boom" by Paul Kaihla, page 84

In the coming 25 years, the biggest wave of development since World War II will turn America's major metro areas into giant "megapolitans" teeming with opportunity. Want to get in? Business 2.0 has found some strategies that are already paying dividends.

Plus:

"The $25 Trillion Land Grab," by Paul Kaihla, page 97

From Cascadia to the Southland to the I-85 Corridor, a treasure map of potential riches unlocked by the coming boom.

OTHER FEATURE ARTICLES

"Tech's Big Comeback," Michael V. Copeland and Om Malik, page 106

Start-ups are hot - again. Valuations are nuts - again. Fortunes are being made - again. Here's how to play it right this time.

"Moore's Law," by Geoff Keighley, page 125

For Microsoft, the new Xbox 360 is the biggest launch since Windows 95. For the man leading the charge, it's also a chance to exact some revenge on Sony's PlayStation mastermind.

"Plugging Into Africa," by G. Pascal Zachary, page 134

Utility giant AES's plan to electrify the benighted country of Cameroon almost imploded. Now it's shaping up as one of the most unusual turnarounds in global business.

"The Master of Gadgets," by Erick Schonfeld, page 147

Samsung Electronics's Jong-Yong Yun wants to dominate the digital world - inside and out.

PLAYBOOK

"Building the Next Google," by Matthew Maier, page 117

Cheap hardware, free software and ubiquitous broadband are creating a powerful base from which to launch new businesses. A guide to creating your own world-changing company.

COLUMNS

Face Time, by John Heilemann, page 42

Excite co-founder Joe Kraus says the proliferation of cheap technology makes this the perfect time to start a new company - which gives him an invaluable chance to prove himself again.

The Human Factor, by Jeffrey Pfeffer, page 82

Executives face a lot of tough questions. But the best leaders will confess that they don't have all the answers.

Wheels, by John Tayman, page 158

Mercedes would prefer that you call its new R-Class station wagon a "grand sports tourer." Might as well, since it drives nothing like the family truckster of yore.

PLUS

What's Next:

Networking, page 29: Home is where the Wi-Fi is - and it's also where the opportunity is for a raft of big players and startups alike.

Energy, page 32: Algae is pond scum, but may be the answer to two vexing problems: pollution and the need for power source.

E-Commerce, page 34: How are blogs ever going to make money? T-shirts and coffee mugs, surprisingly, are proving a profitable answer.

Do-Gooding, page 38: Why Google, Timberland, and others are putting up cash to help their employers buy hybrid vehicles.

Playing the Angles, page 40: Raking it in while kicking back: how online affiliate programs and search keywords let you grab the middle ground between buyers and sellers.

What Works:

Marketing, page 49: By starting small but thinking big, Splenda pulled off one of the most successful consumer product launches in history.

R&D, page 54: How 3M's Larry Wendling helped turn a century-old industrial giant into a nanotech power.

Bottom-line Design, page 58: Gensler designers translate brands into distinctive buildings that convey a company's essential values.

Strategy, page 62: With shrewd marketing and advanced technology, 160-year old Brunswick has become powerboating's new powerhouse.

Branding, page 74: What's in a name? More than you might think. Here's when, why, and how to change a company's most valuable asset.

What's Cool:

Work, page 151: Employees at Orvis fish for bass and brook trout right outside of corporate HQ. Goofing off? Nope - it's research.

Gear, page 152: The smart way to capture those in-the-shower brainstorms, software that makes Bluetooth all it's cracked up to be, earphones that block the noise without cranking out the volume, and more.

Travel, page 154: A guide to the ins and outs of air travel, from switching frequent-flier plans to getting the best seat on any flight.

Hits & Misses, page 164: Honda sticks to its sticker prices, and still sticks it to the competition; French Connection fingers its "FCUK" logo as the source of its sales slump; Campbell's persuades kids to give condensed soup another try; Lennon, the musical, leaves backers imagining profits; and more.

The November 2005 issue is available on newsstands October 31, 2005. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295 x 15, Laurago@tryloncommunications.com).

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