Ritz Camera Centers Powers ''Print Bars'' Nationwide with Lucidiom Digital Photo Kiosks; Customers Print High-Quality Digital Photos with Ease, Comfort and Convenience

Business Wire, Sept 1, 2005

VIENNA, Va. & BELTSVILLE, Md. -- Ritz Camera Centers and Lucidiom Inc. today announced that Print Bars in Ritz Camera locations nationwide will be equipped with digital photo kiosks powered by Lucidiom, creator of the original Automated Photo Machine (APM).

Ritz Camera Center's Print Bars, which the company introduced earlier this year, allow customers to sit comfortably at photo kiosks to select, edit and print their digital images from their media cards. Lucidiom APM systems have been introduced in Ritz Print Bars across the country and will be connected via the APM Network(TM) to allow Ritz to remotely track and manage order volume, order status and kiosk performance. And just in time for the upcoming holiday season, Lucidiom's APM software now incorporates its Creative Collections package, giving Ritz customers the chance to create unique greeting cards, scrapbook templates, magazine covers and more.

"Since announcing the Print Bar concept at the start of the year, we've received tremendous response from our stores and their customers," said Rich Tranchida, executive vice president of Ritz Camera Centers Inc. "Customers love the comfort and convenience of being able to grab a seat and not feel rushed as they select what photos to print, how many to print and which to order as enlargements. With Lucidiom's APM technology, we have a system that is both quick and easy for our customers to use and that provides business insight into how our kiosks are performing."

"Lucidiom is thrilled to be working with the nation's largest retail photo chain," said Lucidiom President and CTO Steve Giordano, Jr. "As with many Lucidiom kiosk solutions, our APM software has been customized for Ritz in order to maintain the Ritz brand. Ritz is the name customers know and love and it's the one they'll recognize on the kiosk screen, but we're delighted to be the technological backbone of the Print Bar."

About Ritz Camera Centers

Ritz Camera Centers, headquartered in Beltsville, MD, is the largest retail camera and photo chain in the United States with more than 1,100 store locations in 45 states and the District of Columbia. The Ritz Camera Centers chain of stores includes Ritz Camera, Wolf Camera, Kits Camera, Inkley's and The Camera Shop. All stores have Big Print Central Departments offering both traditional and digital prints "in minutes". Ritz Camera Centers Inc. also owns and operates Boater's World Marine Centers, a leading marine specialty retail chain with more than 110 stores nationwide.

About Lucidiom

Lucidiom Inc. is the worldwide provider of more than 10,000 intelligent, networked digital photo solutions and creator of the original Automated Photo Machine (APM) - a self-service digital photofinishing kiosk. Lucidiom's advanced APM Network(TM) equips retailers with flexible, customizable photo category products and services that allow individual business visions to become profitable consumer realities. Businesses large and small, Fortune 100 companies and independent photofinishers, rely on Lucidiom for APM Network data and millions of prints each month. More information about how Lucidiom is bringing business into focus is available online at www.lucidiom.com.