Business Services Industry
The iMEDIA Market Report Publishes New Audio Interview Segments with Starz Entertainment, Glu Mobile, Nine Systems, Broadband Enterprises and More
Business Wire, Sept 1, 2005
MONTEREY, Calif. -- The iMEDIA Market Report (http://www.imediamarketreport.com) has published new audio commentary, news, business analysis and market information segments with guests from four leading companies in the digital media and entertainment arena, and two segments produced by AccuStream iMedia Research on streaming advertising and Flash adoption.
All segments are hosted by Paul A. Palumbo and sponsored by AccuStream iMedia Research, Limelight Networks, Mirror Image, VitalStream and others.
Guests this release cycle include Joseph Cantwell, VP of marketing, advanced services at Starz Entertainment Group.
Mr. Cantwell provides rich insight and background into the company's movie download and on-demand distribution business initiatives and progress.
Troy Snyder, CEO of Nine Systems addresses the CDN's recently announced support for Flash Streaming Video, version 8, and how market demand and client acquisition will be affected.
Greg Ballard, CEO of Glu Mobile speaks with Paul about the company's recent investment round that was subscribed to by Time Warner, among others, and overall brand publishing strategy.
Glu Mobile is now publishing some game sequels exclusively, expanding on a brand licensing technique pioneered by publishers such as THQ.
Matt Wasserlauf, CEO of Broadband Enterprises, a streaming media rep firm discusses demand for streaming video advertising in 2005, and how his firm is working with an affiliation of sites to better achieve inventory sell out.
Paul Palumbo discusses top line results from AccuStream iMedia's latest in-depth report on streaming audio and video advertising, subscription streaming services and download media. Revenue and growth by streaming market segment is detailed.
Mr. Palumbo also explains some of the top line findings from AccuStream's report on the adoption of Flash streaming video at the site, CDN and advertiser levels.
Flash-based advertising is forecast to make up 40% of total streaming revenue in 2005, according to AccuStream.
The iMEDIA Market Report spotlights digital media companies, their ongoing operations and strategic imperatives, with a focus on streaming and broadband media, wireless content publishing and streaming, CDN services and advertising and broadband audience analyses.
AccuStream iMedia Research (http://www.accustreamresearch.com) publishes the monthly reports iBroadcast Stream Report, iBroadcast Avails Report, iBroadcast Mobile Content Report, and annual streaming media reports with extensive market data and expert analysis.
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