Hasbro Acquires Assets of Wrebbit, Significantly Expanding Its Worldwide Puzzle Portfolio; Hasbro to Bring Highly Innovative Puzzles to Global Market

Business Wire, Sept 12, 2005

EAST LONGMEADOW, Mass. -- Hasbro, Inc. (NYSE:HAS) today announced the acquisition of the assets of Montreal-based Wrebbit Inc., a leading creator and manufacturer of innovative puzzles. Wrebbit's pioneering PUZZ-3D and PERFALOCK puzzle lines will join Hasbro Games' world leading puzzle portfolio.

"We are very excited to integrate Wrebbit's premier content and innovative technology into our existing puzzle line," said Frank Bifulco, President of Hasbro Games. "In addition to the strength of the PUZZ-3D and PERFALOCK brands, we believe the future of puzzle innovation lies in the customization of puzzles, and Wrebbit's technology is going to help Hasbro Games deliver this innovation to the market."

The PUZZ-3D line has featured 3D puzzles such as world landmarks and fantasy locations, including the U.S. Capitol, Empire State Building and Eiffel Tower. PUZZ-3D products appeal to all ages and range in difficulty and size from 300 to 1000 pieces. PERFALOCK puzzles are crafted out of flexible foam pieces allowing them to precisely interlock together for a sharp, near-seamless image. PERFALOCK puzzles, can be lifted, carried and mounted without falling apart.

Wrebbit President Paul Gallant will remain a key player in the integration of the two companies' puzzle lines. "We are thrilled to be a part of Hasbro," said Paul Gallant, President of Wrebbit Inc. "Our two companies have a long history of working together and this is a natural progression of our relationship. Hasbro will help bring Wrebbit's product line to a much larger global market and is already viewed as a global leader in puzzle products."

About Hasbro

Hasbro Games manufactures and markets games and puzzles under the brand names MILTON BRADLEY and PARKER BROTHERS. Included in its product line are some of the world's best-known games and puzzles including: CANDY LAND, the MONOPOLY game, SCRABBLE Brand Crossword Game, YAHTZEE, TWISTER, THE GAME OF LIFE, TRIVIAL PURSUIT and BIG BEN Puzzles.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the United States, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

(C)2005 Hasbro, Inc. All Rights Reserved.

SCRABBLE is a trademark of HASBRO, INC. in the United States and Canada.

TRIVIAL PURSUIT is the registered trademark of Horn Abbot Ltd. For the games distributed under exclusive license to Hasbro, Inc.