CPI Corp. Launches eShopperForum.com; New Site Helps Shoppers Find the Best Online Shopping Experiences, Insider Tips, Reviews and Coupons

Business Wire, Sept 13, 2005

SEATTLE -- eShopperForum.com (www.eShopperForum.com) today announced the launch of their new shopping community site to help online consumers find and share the best deals, insider news and reviews of the online shopping experience. Aimed at educating savvy online shoppers with the latest in shopping reviews, comparisons and techniques, the site offers shopping advice, insider tips on new products and moderated forums, plus the availability of coupons and coupon sites over a variety of product categories including toys and nationwide theater tickets.

eShopperForum.com compares shopping and browsing experiences across the major online retailing sites including, Shopping, Yahoo, ShopZilla, Nextag, eBay, and Froogle. Current topics include eBay Shopping tricks, "How to avoid using PayPal," "How to avoid being phished," and a "Comparing of Comparison Shopping Sites" the first review of 10 comparison shopping sites. Additional stories include an overview of Hurricane Katrina relief donations on major online retail sites, and a round up of Geek Gadgetry shopping sites.

Led by category forum moderators, eShopperForum.com posts informative stories, reviews and links on numerous retailing topics and the online shopping experience. eShopperForum.com readers will be able to post reviews, comment on articles and share tips. eShopperForum.com's BrandZones focus on news and online shopping experiences for specific brands in the online shopping world. Current BrandZones include tableware brands including Royal Doulton, Mikasa, and Spode, and the collectible including Breyer brand horse models and Sesame Street toys. The BrandZones offer insider "etailing" news such as previews of future product lines for the serious brand collector and aficionado.

eShopperForum.com plans include expanding its coupon service and expanding the shopping categories as the Holiday Season approaches. At the launch, company spokesperson Tom Wolf said, "eShopperForum.com's goal is to become a trusted source for online shopping news and tips to help shoppers get the best out of their online experience -- and to avoid problems like unreliable vendors. The launch of eShopperForum.com gives consumers more information and the power to enhance their online shopping experience."