Pay per Call Is Not a Peer-to-Peer Application; eStara, developer of world's most widely deployed pay for performance advertising technology, comments on eBay purchase of Skype

Business Wire, Sept 13, 2005

RESTON, Va. -- In eBay's presentation to investors regarding the purchase of Skype for $2.6 billion (http://investor.ebay.com/downloads/050912ebay.pdf), the online auctioneer listed the monetization of lead generation as a primary objective. By adding Skype's VoIP capabilities, eBay hopes to venture into the burgeoning pay per call market. Can Skype deliver what eBay hopes?

Joe Siegrist, Senior Vice President of Technology at eStara (www.estara.com) -- the world's leading developer of VoIP-based click to call applications -- is available to comment on the latest developments surrounding pay per call. Siegrist directs software development and systems operations for eStara. An innovative software architect and accomplished VoIP development leader, Siegrist holds three patents and is a named inventor on a dozen patent applications in the voice over Internet and Internet-initiated calling space.

"Companies are beginning to realize the commercial uses of VoIP are huge," says Siegrist. "As the only VoIP-based pay per call provider, eStara is supporting industry leaders, like Verizon Superpages, by developing pay for performance solutions that work online and in print."

According to Siegrist, "eBay has correctly seen the potential of the pay per call market, but their acquisition has been driven by the stand-alone potential of Skype as a revenue generator. Based on what eBay has planned for potential applications resulting from the Skype acquisition, it's clear that eStara, and others, are further along in the development of pay per call and click to call services."

The Kelsey Group predicts that by 2009 pay per calls will reach an estimated $1.4 billion. "We know that in order to be a player in pay per call, you have to offer phone to phone connectivity," said Siegrist. "Moreover, pay per call is not a peer to peer application, it has to combine both online and conventional telephony components."

With more than 350 large enterprise clients across hundreds of countries in 15 languages, eStara's technology is the most widely deployed click to call service in the world. "It appears that eBay is buying Skype on the promise that they can deliver what eStara has been doing since 2000, which is bridging phone-based and online customer interaction," said Siegrist.

About eStara:

eStara develops cross channel communications services for large enterprises, online directory and search engine partners that improve communication and collaboration, increase revenue, and enable clients to attract and retain more online customers.

eStara's Track the Call service provides a flexible, scalable call tracking and monitoring service that supports a variety of revenue models, including pay per call and subscription with the largest inventory of local numbers in the industry.

eStara's Push to Talk service is the most widely deployed "click to call" service in the world with over 3,000,000 users in 113 countries. The company serves more than 350 global enterprises across multiple industries including directory and on-line publishers and lead generation companies, financial services, retail, travel and hospitality, real estate and automotive.

eStara's suite of applications are developed using a VoIP technology platform delivered as a fully-hosted service to companies including Amazon.com's A9 Yellow Pages, Verizon SuperPages, Dell Financial Services and Esurance.com.

Track the Call: please visit www.trackthecall.com for more information.

Push to Talk: please visit www.estara.com for more information.