Business Services Industry

Unicast Serves Over 2 Billion Ad Impressions on AOL Instant Messenger; AIM Buddy List, AIM Today Run Exclusive Unicast Formats

Business Wire, Sept 14, 2005

NEW YORK -- Unicast, the advertising group of Viewpoint Corporation (NASDAQ:VWPT), announced today that it has now served over 2 billion ads through AOL(R) Instant Messenger(TM), including expandable video and Flash formats on the AIM Buddy List and AIM Today welcome screen that no other rich media provider can deliver. E[acute accent]"Technologically, Unicast is up there with the best of them," said Hardeep Bindra, Director, Product and Programming Strategy, AIM at AOL. "Their technology has enabled advertisers to raise the creative bar with engaging, high quality ad formats. Their service and responsiveness have been especially helpful as AIM develops additional offerings to meet advertisers' needs." E[acute accent]Unicast adhered to Interactive Advertising Bureau guidelines in developing the formats for AIM. As AOL rolls out additional formats with new versions of AOL Instant Messenger, Unicast will continue to provide ad technology and support. E[acute accent]"When Unicast sees a revenue opportunity for its partners, we deliver on it," said Unicast General Manager Larry Allen. "When we found that AOL and its advertisers could benefit from new formats that expand beyond the physical limitations of the AIM Buddy List window, we customized our formats for AIM to take advantage of our proprietary technology. This exemplifies the commitment we make to everyone we work with." E[acute accent]Unicast has also delivered custom ad formats for the AOL Welcome Screen and other publishers, including NYTimes.com, CBSSportsLine.com, and ARTISTdirect.

E[acute accent]ABOUT UNICAST

E[acute accent]Unicast, the advertising group of Viewpoint Corporation (NASDAQ:VWPT), is a leader in rich media advertising technology on the Web and on the desktop. Unicast provides marketers and publishers the only rich media technology that delivers all creative formats - including Transitional, In-Page, Pre-Roll and Over-the-Page - with integrated reporting and renowned customer service across Unicast Premium Sites, Unicast Marketplace and Viewpoint Photos. Unicast was the first rich media technology company, founded in 1998, and was acquired by Viewpoint Corporation in January 2005. Combined with the power of Viewpoint Visualization Technology, Unicast offers its Online Advertising Suite and the Unicast Advertising Platform to provide leading clients with the most visual and interactive video experiences on the Web. More information on Unicast can be found at www.unicast.com.

E[acute accent]FORWARD LOOKING STATEMENTS

E[acute accent]This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in the Company's filings and reports on file with the Securities and Exchange Commission.