Arnold Worldwide's vw.com Wins Top Automotive Web Site at Web Awards; Agency Receives Nine Awards for Web Marketing Expertise

Business Wire, Sept 15, 2005

BOSTON -- Today, Arnold Worldwide announced that its redesign of vw.com for Volkswagen of America, Inc. was named top automotive site at the Web Marketing Association's annual award show, the "WebAwards" and that it received a total of nine awards for its outstanding web marketing expertise. The WebAwards is an awards event where websites are recognized, competing head-to-head with other sites within their industry and against an overall standard of excellence. E[acute accent]"Arnold has a deep commitment to providing its clients with fully integrated marketing solutions that reach consumers in a surprising way," said Ron Lawner, Chairman and Chief Creative Officer of Arnold Worldwide. "Vw.com and our other award-winning work are just some of the examples of how we've achieved tremendous business results for our clients through the web." E[acute accent]"Today's customer lives at a number of different screens," said Fran Kelly, President of Arnold Worldwide. "We've found that the web is one of the most effective means of educating consumers on our clients' products and have invested heavily in this medium. Whether it's driving down teen smoking or getting people to cruise, as we continue to build leading brands for our clients, we'll continue to use the web and our other mediums to provide the right solution for our clients' problems." E[acute accent]Arnold redesigned the look, feel, and user experience for the new vw.com as part of their overall commitment to providing Volkswagen with superior business and brand results. The redesign is based on Arnold's in-depth understanding of the Volkswagen brand, their longstanding experience in the automotive industry, along with extensive customer research and feedback. The new site uses an innovative design that allows consumers to learn and conduct research while they build their dream Volkswagen. The ultimate goal is to provide dealers with informed and qualified new car prospects. Overall, leads generated in the first three months after the launch have been 35% higher than the same period in 2004. E[acute accent]Along with winning top automotive site, Arnold also received "Outstanding Website WebAwards" for its "Goodyear Garage" Website at www.goodyeargarage.com; Boy Scouts of America at www.bostonscouting.org; American Legacy Foundation's "Seek Q A" Website; Volkswagen's Jetta A5 Minisite; Royal Caribbean's "Cruise Planner Experience". The agency scored Standard of Excellence WebAwards for its Tag Body Spray "Consider Yourself Warned" site at www.consideryourselfwarned.com; Oral B's Website; American Legacy Foundation's "Fair Enough" Website at www.fairenough.com. E[acute accent]The WebAward wins add to Arnold's overall success at the 2005 Advertising awards shows. Arnold has won big at numerous other shows including the ANDYs, One Show, Cannes, and the EFFIEs.

E[acute accent]About Arnold Worldwide

E[acute accent]Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). Arnold Worldwide represents one of the lead agencies in the system, with five fully integrated service offices in the U.S.: the Boston headquarters, New York, Washington D.C., St. Louis and Los Angeles as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 18 offices in 8 countries, which include the 5 full-service U.S. operations. E[acute accent]Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like Volkswagen, American Legacy Foundation's truth(R), Royal Caribbean and Jack Daniels. It has received the Grand Prix at the International Festival in Cannes, top honors at the International ANDY Awards, and been a consistent annual winner of Clios, EFFIEs, Obies and One Show awards.