Press Preview of ''Opt In: To Advertising's New Age,'' a New Exhibition Tracing the Evolution of Advertising Through the Ages, To Take Place on Monday, September 19

Business Wire, Sept 16, 2005

Online Publishers Association

Exhibition Prepares to Open at The New York Public Library's Science Industry and Business Library in New York City

What:   Experience Madison Avenue's greatest work in print, radio,
        television, and online over the past 100 years, brought to
        life within 3D interactive sculptures, at special PRESS
        PREVIEW of a new exhibition entitled Opt In to Advertising's
        New Age, in advance of its public opening.

        Nearly 200 advertisements are featured in the exhibit,
        including excerpts from the first real radio commercial -
        a 10 minute ad for real estate property broadcast on WEAF in
        New York in 1922; the classic "Mikey Likes It" television ad
        for Life Cereals that debuted in 1972; and the most
        significant online ads to date from advertisers such as Audi,
        Coca Cola, Absolut, HP and the U.S. Army.

        With today's emerging technologies fostering continued
        growth within creative advertising, this exhibit, designed
        for all ages, will inspire the next generation of creative
        leaders who will translate the messages of marketers into
        ever more compelling works of commercial art.

        The exhibit is being presented by the Online Publishers
        Association and The New York Public Library's Science,
        Industry and Business Library, in partnership with The One
        Club.

Where:  The New York Public Library
        Science, Industry and Business Library
        188 Madison Avenue at 34th Street
        New York City

When:   Monday, September 19, 10:00 a.m.
        Light breakfast will be served

Who:    Michael Zimablist, President of the Online Publishers
        Association, will introduce exhibit.

        Mary Warlick, Executive Director of The One Club
        (and co-curator of the exhibit), will discusses the creative
        work selected.

        David Ferriero, Andrew W. Mellon Director and Chief Executive
        of The New York Public Library's Research Libraries, will
        discuss NYPL's resources and its role in preserving the
        history of advertising.

        AND SPECIAL GUEST
        Amil Gargano, One Club Creative Hall of Fame honoree and
        former CEO and Creative Director of Ally & Gargano, will share
        his thoughts on the Golden Age of Advertising and the
        advertising opportunities afforded by emerging technologies
        through the ages. Mr. Gargano's work appears in the
        exhibition.

Contact/
RSVP:   If you would like to attend this press preview, contact:
        Gayle Snible at 212-704-8600 or communications@nypl.org.
        OR
        Lisa Carparelli at 646-805-2084 or
        lcarparelli@online-publishers.org

        The exhibit opens to the public on September 27 and runs
        through December 31, 2005.