Bluestreak Bolsters Search Marketing Services; Industry Expert Brian Cavoli Joins to Lead Practice

Business Wire, Sept 19, 2005

PROVIDENCE, R.I. -- Bluestreak, a leading online marketing company, today announced that Brian Cavoli has joined the company as Senior Director of Strategic Marketing Services. Brian is charged with leading Bluestreak's fast growing search marketing practice which delivers search marketing solutions for B2B and B2C marketers.

"Search marketing is an important component of our client's online activities and we provide both search technology and expertise to the market," said Annette Tonti, CEO, Bluestreak. "Brian will provide leadership to guide both the services and technology aspects of search offering."

Search tools and services complete Bluestreak's unique integrated online marketing suite that enables execution and optimization of: search, email and online advertising with one consolidated view of overall results. Bluestreak's search marketing practice works with clients to effectively balance both the art and science of search to drive the greatest results at the lowest costs. The Bluestreak search methodology leverages the most sophisticated bid tools combined with a solid understanding of client's objectives.

Cavoli previously built the search marketing group in the US for MPG Media Contacts where primary search clients included Vonage, Fidelity Investments and Royal Caribbean Cruise Lines. Prior to that he was at Carat as Interactive Media Director where he led the interactive media strategies for Radio Shack and Pfizer, and then VP of Innovations working to advance the agency's strategies in emerging technologies like wireless, streaming, rich media and interactive television. Brian has also held marketing positions at Monster.com and Instant Information and is a former Vice President of BIMA, the Boston Interactive Media Association.

About Bluestreak

Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes, Bluestreak is the only company that links Web media directly to email marketing databases.

Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations.

Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com