Lowe New York's Mark Wnek Announces New Creative Leadership Team

Business Wire, Sept 19, 2005

NEW YORK -- Mark Wnek, Chairman and Chief Creative Officer of Lowe New York, announced today his radical new creative leadership team. Fernanda Romano, 30, winner of the 2005 Cyber Lion Grand Prix will be joining Lowe from DM9DDB Advertising, Sao Paulo Brasil. Star Bartle Bogle Hegarty (BBH) New York creative directors, John Hobbs, 38, and Peter Rosch, 32, complete the line-up.

Romano, Hobbs and Rosch will each hold the title of executive creative director. They will report directly to Mark Wnek and will oversee the creative output across the agency.

Fernanda Romano is THE global darling of the interactive world, having won a total of 7 Cyber Lions at the Cannes Festival this past year, catapulting her agency to the top spot at the competition--Cannes' Interactive Agency of the Year--a remarkable accomplishment for a general agency. She has also served as a jury member for The One Show Interactive Awards and the LIA Awards, and has taught at the Interactive Communications and Design Miami Ad School/ESPM Sao Paulo. When she's not building brands with award winning work, Fernanda writes guest columns for technology publications and appears on Brasil television as an expert on all things interactive.

"It's simply and radically, there are no silos in the new Lowe--no barriers between interactive, direct, wireless or so-called traditional advertising" said Mark Wnek, "a great idea doesn't care who has it."

John Hobbs and Peter Rosch have won multiple Cannes Lions and Clio's for their work for Levi's, Rolling Stone and Axe. In 2003 they were recognized by Adweek in their annual "The Best Creatives You Don't Know." This past year, the dynamic team tackled one of the most challenging projects in their career--targeting young men with a safety campaign for SUV's without actually showing an SUV. The now famous campaign, depicting a fictional hairy monster called the "Esuvee" garnered massive press coverage across the country.

"John & Peter are far and away the best creative team I've seen in the U.S.," said Wnek.

Previously, John Hobbs held the title of creative director at BBH, and began his career as an art director. Peter Rosh, held the title of creative director at BBH and started out as a copywriter. Fernanda Romano was the New Media and Special Projects Director at DM9DDB. Dean Hacohen, formerly executive creative director at Lowe, left the agency in July.

Lowe Worldwide has offices in 60 plus countries and an enviable reputation for building powerful brands through outstanding creative work. Lowe New York is the flagship office with a blue chip client roster including Unilever, Saab Cars, GMC Trucks, and Johnson & Johnson. Lowe Worldwide is a member of The Interpublic Group of Companies (NYSE:IPG), one of the world's leading organizations of advertising agencies and marketing services companies. www.loweworldwide.com